Women Entrepreneurs offers a collection of over two dozen cases that explore the process by which women become entrepreneurs, and the opportunities and challenges they face in growing their businesses. Each case includes a summary highlighting the themes it covers and a set of questions to guide classroom discussion.
Women Entrepreneurs offers a collection of over two dozen cases that explore the process by which women become entrepreneurs, and the opportunities and challenges they face in growing their businesses. Each case includes a summary highlighting the themes it covers and a set of questions to guide classroom discussion.
Mauro F. Guillén is the Director of the Joseph H. Lauder Institute, a management and international studies program at the University of Pennsylvania, USA. He is also Dr. Felix Zandman Endowed Professor in International Management at the Wharton School.
Inhaltsangabe
@Contents:1. The World of Women Entrepreneurs Part I: Launching the Venture 2. Jugaré: Educational Toys from Mexico 3. Victoria Kisyombe and SELFINA: Building a Leasing Business in Tanzania 4. Ocimum Biosolutions: Genomics Outsourcing in India 5. Nej: Organic Apparel from Turkey 6. Café Helena: Not Your Average Cup of Coffee Part II: Growing the Business 7. Sibongile Sambo and SRS Aviation 8. Aldacai (Dadá) dos Santos' Recipe for Success: The Flavors of Building a Culinary Brand-Name in Brazil 9. Maita Barrenechea and Mai10: Building a Travel Business 10. Martha Debayle's bbmundo: Helping Parents and Their Children 11. Angela Chan's i-Vision: "Killing Me Softly" Part III: Organizing and Leading 12. Azza Fahmy: Egyptian Jewelry 13. The Spirit behind Talavera de la Reyna: Angélica Moreno's Pottery 14. Maha al Ghunaim: Building an Investment Bank through the Crash 15. Alicia Escobosa's Catering: Sustaining a Business Part IV: Doing Good while Doing Well 16. Annette Zamora's Naz y Rongo: A Scavenger Hunt in search of the Culture of Rapa Nui 17. Shokay: Luxury with a Story, Style with a Touch of Humanity 18. Jessica Rodríguez's Art Atlas: Fair Fashion from Peru to the World 19. Pianporn Deetes: Social Entrepreneurship to Protect the Environment Part V: Leveraging Resources across Borders 20. Chieko Aoki and Blue Tree Hotels: Blending Japanese Culture with Brazilian Warmth 21. Jasmina Zerroug: Arabian Beauty, from Algeria to Paris 22. Songok Ryu: Traditional Korean Clothing in China 23. Economic Development, Women Entrepreneurs, and the Future
@Contents:1. The World of Women Entrepreneurs Part I: Launching the Venture 2. Jugaré: Educational Toys from Mexico 3. Victoria Kisyombe and SELFINA: Building a Leasing Business in Tanzania 4. Ocimum Biosolutions: Genomics Outsourcing in India 5. Nej: Organic Apparel from Turkey 6. Café Helena: Not Your Average Cup of Coffee Part II: Growing the Business 7. Sibongile Sambo and SRS Aviation 8. Aldacai (Dadá) dos Santos' Recipe for Success: The Flavors of Building a Culinary Brand-Name in Brazil 9. Maita Barrenechea and Mai10: Building a Travel Business 10. Martha Debayle's bbmundo: Helping Parents and Their Children 11. Angela Chan's i-Vision: "Killing Me Softly" Part III: Organizing and Leading 12. Azza Fahmy: Egyptian Jewelry 13. The Spirit behind Talavera de la Reyna: Angélica Moreno's Pottery 14. Maha al Ghunaim: Building an Investment Bank through the Crash 15. Alicia Escobosa's Catering: Sustaining a Business Part IV: Doing Good while Doing Well 16. Annette Zamora's Naz y Rongo: A Scavenger Hunt in search of the Culture of Rapa Nui 17. Shokay: Luxury with a Story, Style with a Touch of Humanity 18. Jessica Rodríguez's Art Atlas: Fair Fashion from Peru to the World 19. Pianporn Deetes: Social Entrepreneurship to Protect the Environment Part V: Leveraging Resources across Borders 20. Chieko Aoki and Blue Tree Hotels: Blending Japanese Culture with Brazilian Warmth 21. Jasmina Zerroug: Arabian Beauty, from Algeria to Paris 22. Songok Ryu: Traditional Korean Clothing in China 23. Economic Development, Women Entrepreneurs, and the Future
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