This collection of essays aims to offer a cross-section of the generic types, the media and the functions of written discourse in business contexts in the Nineties. The eclecticism of the field, which this volume attempts to reflect, shows that the evolution of new forms of writing is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as e-mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations…mehr
This collection of essays aims to offer a cross-section of the generic types, the media and the functions of written discourse in business contexts in the Nineties. The eclecticism of the field, which this volume attempts to reflect, shows that the evolution of new forms of writing is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as e-mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches, reveal a rich complexity in the forms of communication evolved by organisations and the individuals who work within them, in response to the demands of the social and cultural contexts in which they operate.
Francesca Bargiela is Honorary Associate Professor at the University of Warwick and Visiting Professor at the University of Huddersfield. Catherine Nickerson is Associate Professor at Emory College.
Inhaltsangabe
1. Business Writing as Social Action, Francesca Bargiela-Chiappini and Catherine Nickerson PART ONE: ELECTRONIC MEDIA AND WRITING IN ORGANISATIONS 2. The Use of English in Electronic Mail in a Multinational Corporation, Catherine Nickerson 3. E-mail: Uses, Issues and Problems in an Institutional Setting, Joan Mulholland 4. The Mass Production of Unique Letters, David Sless PART TWO: IDENTITIES, DISCOURSE COMMUNITIES AND RHETORICAL STYLES 5. Discourse Community, Culture and Interaction. On the Writing of Engineers, Karl-Heinz Pogner 6. Identity Creation Across Cultures: British and Italian Human Resource Managers, Francesca Bargiela-Chiappini 7. Words of Women: A Study of Executives' Texts, Carol David PART THREE: BUSINESS GENRES AND THEIR LANGUAGE 8. `Can We Count on your Bookings of Potatoes to Madeira?'. Corporate Context and Discourse Practices in Direct Sales Letters, Miriam van Nus 9. Towards a New Genre: A Comparative Study of Business Faxes, Didar Akar and Leena Louhiala-Salminen 10. Homing in on a Genre: Invitations for Bids, Leila Barbara and Mike Scott PART FOUR: THE BUSINESS OF RELATING: EFFECTIVENESS, ADAPTION AND EMOTION IN WRITING 11. Spanish Language Billboard Advertising in the US: Are there Effects on Anglos?, Ellen Touchstone, Pamela Homer and Scott Koslow 12. English as a Lingua Franca in Corporate Writing, Sonja Vandermeenen 13. Managerial Perceptions of Effective Writing, Florence Davies, Gail Forey and David Hyatt EPILOGUE: AT THE INTERSECTION BETWEEN WRITING AND SPEAKING 14. Intertextual Networks in Organisations: The Use of Oral and Written Business Discourse in Relation to Context, Eugène Loos
1. Business Writing as Social Action, Francesca Bargiela-Chiappini and Catherine Nickerson PART ONE: ELECTRONIC MEDIA AND WRITING IN ORGANISATIONS 2. The Use of English in Electronic Mail in a Multinational Corporation, Catherine Nickerson 3. E-mail: Uses, Issues and Problems in an Institutional Setting, Joan Mulholland 4. The Mass Production of Unique Letters, David Sless PART TWO: IDENTITIES, DISCOURSE COMMUNITIES AND RHETORICAL STYLES 5. Discourse Community, Culture and Interaction. On the Writing of Engineers, Karl-Heinz Pogner 6. Identity Creation Across Cultures: British and Italian Human Resource Managers, Francesca Bargiela-Chiappini 7. Words of Women: A Study of Executives' Texts, Carol David PART THREE: BUSINESS GENRES AND THEIR LANGUAGE 8. `Can We Count on your Bookings of Potatoes to Madeira?'. Corporate Context and Discourse Practices in Direct Sales Letters, Miriam van Nus 9. Towards a New Genre: A Comparative Study of Business Faxes, Didar Akar and Leena Louhiala-Salminen 10. Homing in on a Genre: Invitations for Bids, Leila Barbara and Mike Scott PART FOUR: THE BUSINESS OF RELATING: EFFECTIVENESS, ADAPTION AND EMOTION IN WRITING 11. Spanish Language Billboard Advertising in the US: Are there Effects on Anglos?, Ellen Touchstone, Pamela Homer and Scott Koslow 12. English as a Lingua Franca in Corporate Writing, Sonja Vandermeenen 13. Managerial Perceptions of Effective Writing, Florence Davies, Gail Forey and David Hyatt EPILOGUE: AT THE INTERSECTION BETWEEN WRITING AND SPEAKING 14. Intertextual Networks in Organisations: The Use of Oral and Written Business Discourse in Relation to Context, Eugène Loos
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