Filled with tips from writers at nonprofit agencies, this guide provides everything volunteers, staff writers, freelancers, and others need to fashion persuasive proposals and presentations for individual, foundation, and corporate donors.
Filled with tips from writers at nonprofit agencies, this guide provides everything volunteers, staff writers, freelancers, and others need to fashion persuasive proposals and presentations for individual, foundation, and corporate donors.
Joseph Barbato is president of Barbato Associates, which provides writing and design services to the fund-raising programs of nonprofits. He has worked with dozens of nonprofits, including New York University, The Hole in the Wall Gang Camp, and The United Nations Foundation.
Inhaltsangabe
Contents Introduction PART 1: THE WACKY WORLD OF FUND RAISING 1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit World 2. Today's Development Office: Who Does What and Why 3. The Role of the Writer: Using Words for a Cause Part 2: Writing the Perfect Proposal 4. The Marriage Proposal: Asking from Strength 5. Getting Your Material Together: How to Research and Interview 6. Parts of a Proposal: Making Each Section Sing 7. After the Proposal: Thank-You Letters and Reports Part 3: The Writer's Craft 8. Seat of Pants to Seat of Chair: How to Get Started 9. Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again 10. Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished 11. The Persuasive Argument: From Angry Letters to Ads and Editorials Part 4: Case Statements and Other Big-Money Materials 12. Case Statements: Striking a Noble Note 13. Newsletters: How to Write, Edit, Design, and Print 14. Writing for the Electronic Age: E-mail and the World Wide Web Part 5: So Now You're All Set, Right? 15. The Fund-Raising Writer's Survival Kit: What to Do When Stuff Happens The Gotta-Get-It-Out-Right-Now, How-Late-Is-FedEx-Open? Down-And-Dirty Proposal Kit A Philanthropist Is on Line 1: This Situation Calls for a Proposal Figuring Out What to Include: From Notes to Outline Writing It Right: From Introduction to Reprise How Late Did You Say They're Open? Proof, Package, and Out the Door Appendix Resources A Glossary of Design and Printing Terms Index About the authors
Contents Introduction PART 1: THE WACKY WORLD OF FUND RAISING 1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit World 2. Today's Development Office: Who Does What and Why 3. The Role of the Writer: Using Words for a Cause Part 2: Writing the Perfect Proposal 4. The Marriage Proposal: Asking from Strength 5. Getting Your Material Together: How to Research and Interview 6. Parts of a Proposal: Making Each Section Sing 7. After the Proposal: Thank-You Letters and Reports Part 3: The Writer's Craft 8. Seat of Pants to Seat of Chair: How to Get Started 9. Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again 10. Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished 11. The Persuasive Argument: From Angry Letters to Ads and Editorials Part 4: Case Statements and Other Big-Money Materials 12. Case Statements: Striking a Noble Note 13. Newsletters: How to Write, Edit, Design, and Print 14. Writing for the Electronic Age: E-mail and the World Wide Web Part 5: So Now You're All Set, Right? 15. The Fund-Raising Writer's Survival Kit: What to Do When Stuff Happens The Gotta-Get-It-Out-Right-Now, How-Late-Is-FedEx-Open? Down-And-Dirty Proposal Kit A Philanthropist Is on Line 1: This Situation Calls for a Proposal Figuring Out What to Include: From Notes to Outline Writing It Right: From Introduction to Reprise How Late Did You Say They're Open? Proof, Package, and Out the Door Appendix Resources A Glossary of Design and Printing Terms Index About the authors
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