Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge, to be interpreted by strangers. This new edition features seven new chapters and a focus on inclusivity and accessibility.
Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge, to be interpreted by strangers. This new edition features seven new chapters and a focus on inclusivity and accessibility.
Margot Wallace is an author and researcher whose fifth book, Writing for Museums: Communicating and Connecting with All Your Audiences, was published in Fall 2022. She has spoken on museum branding and writing for museums at museum conferences throughout the country and internationally. A retired marketing professor, she now develops discussion groups for Osher Lifelong Learning at Northwestern University, including three courses based on museum blogs and digital exhibits.
Inhaltsangabe
Preface AudiencesSocial MediaInclusivenessCollaborations: Relationships with the CommunitySpeaker Events Performance Spaces: the Museum on StageEducationStores: the Shopper and the VisitorTours: Charting the Curators' PathHome Page as EntrywayVideos Email NewslettersBlogs Print MaterialSeasonality, Holidays and RemembrancesStorytellingFundraising ResearchVolunteers20 Tips for Writers References Index About the Author
Preface AudiencesSocial MediaInclusivenessCollaborations: Relationships with the CommunitySpeaker Events Performance Spaces: the Museum on StageEducationStores: the Shopper and the VisitorTours: Charting the Curators' PathHome Page as EntrywayVideos Email NewslettersBlogs Print MaterialSeasonality, Holidays and RemembrancesStorytellingFundraising ResearchVolunteers20 Tips for Writers References Index About the Author
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