Michael Zager

Writing Music for Commercials

Television, Radio, and New Media

• Gebundenes Buch

Produktbeschreibung

In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Third Edition
• Seitenzahl: 330
• Erscheinungstermin: 19. Februar 2015
• Englisch
• Abmessung: 260mm x 183mm x 22mm
• Gewicht: 817g
• ISBN-13: 9781442246669
• ISBN-10: 1442246669
• Artikelnr.: 41625637

Autorenporträt

Michael Zager is Dorothy F. Schmidt Eminent Scholar in Performing Arts, professor of music, and director of the commercial music program at Florida Atlantic University. His recording awards for producing, composing, and arranging include 15 gold or platinum records. He is the author of Writing Music for Commercials: Television Radio Commercials and New Media, Third Edition.

Inhaltsangabe

Preface
Acknowledgments
Introduction
1: Advertising Agency and Process Structure
2: Composing for Television and Radio Commercials versus Composing for
Films
3: Musical Skills (Approaching Composition for Commercials)
4: Analyzing Commercials (from a Musical Viewpoint)
5: Underscoring (Compositional Techniques)
6: Arranging and Orchestration Concepts (Including Sound Effects and Sound
Design)
7: Jingle Writing
8: Composing Music for Radio Commercials
9: Corporate Videos and Infomercials (Long-Form Commercials)
10: Theatrical Trailer Music (Motion Picture Trailer Music)
11: Video Game Music
12: Internet Commercials, Website Music, and Web Series (Webisodes)
13: Sound Design and Foley Effects
14: The Business of Commercials
15: Conclusion
Index
About the Author