Young Travellers and Ecotourism - Edwin, Goretti;Thelaha, Norsyazwani;Syed Ezahar, Sharifah Khairunnisa
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Ecotourism is developing globally with the intention to improve sustainability. Yet, research on ecotourism that concentrates on young travellers is still scarce. This study was conducted in order to recognize the factors that restrained the purchase decision of young travellers towards ecotourism product. This study is vital as it will contribute to the educational field, national authorities and the society. This research identifies the factors that influence young travellers to purchase ecotourism products are psychological factors which incorporates perception, motivation, personality,…mehr

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Produktbeschreibung
Ecotourism is developing globally with the intention to improve sustainability. Yet, research on ecotourism that concentrates on young travellers is still scarce. This study was conducted in order to recognize the factors that restrained the purchase decision of young travellers towards ecotourism product. This study is vital as it will contribute to the educational field, national authorities and the society. This research identifies the factors that influence young travellers to purchase ecotourism products are psychological factors which incorporates perception, motivation, personality, learning and attitudes. This research will further explain all the psychological factors and how it influenced the purchased decision of young travellers.
Autorenporträt
Born in Sarawak, Malaysia. Completed her Diploma in Tourism Management in Universiti Teknologi MARA (UiTM) Kota Samarahan in 2012 and pursue her degree months after. Awarded with "Best Student of Program" & "Dean List Award" in her degree program in BSc (Honours) in Tourism Management in 2014. Authors of this research include Nor Azah Mustapha.