10 to 25: The Science of Motivating Young People reveals the groundbreaking neuroscience and psychology behind what truly drives teens and young adults. Drawing from research on brain development, behavior, and emotional intelligence, this book translates complex science into practical insights for parents, teachers, coaches, and mentors who want to inspire-not pressure-the youth they care about.
You'll discover: . Why motivation looks different between ages 10 and 25 . How dopamine, identity, and emotion shape drive and focus . Proven methods to teach grit, self-regulation, and a growth mindset . The truth about praise, purpose, and the "lazy generation" myth . Real strategies to build confidence and lasting inner motivation
Blending powerful stories with cutting-edge science, 10 to 25 is your roadmap to reconnecting with a generation ready to find meaning, mastery, and motivation in their own way.
If you work with-or love-young people, this book will change how you see them forever.
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