Nawal K. Taneja

21st Century Airlines (eBook, ePUB)

Connecting the Dots

• Format: ePub

Produktbeschreibung

In 21st Century Airlines: Connecting the Dots, Nawal Taneja addresses the challenges and opportunities facing the airline industry as it tries to innovate and create products and services that are radically different by 'connecting the dots' at four key levels: recognizing the implications of global events, improving cross-functional collaboration within the organization, working more closely with the travel chain, and providing much higher engagements with connectors within the social networks.

The book synthesizes insights gained from the experience of non-traditional businesses, such as Uber, that have no physical assets and that focus on scalability through platforms, as well as traditional businesses, such as Mercedes-Benz, that are transitioning from operators of physical assets to adapt to the on-demand and sharing economies. These insights show pragmatically that digitizing airline businesses would require digital mind-sets, digital technologies, digital strategies, and digital workplaces to explore new frontiers in value for both customers and airlines. Moreover, forward-thinking airlines need to consider working with bimodal organizational structures, in which one group optimizes current business models (network, fleet, and schedule planning, as well as revenue management) while a second group explores innovative ways to add digital features to physical products to provide a consistent experience throughout the journey.

The book is written for all senior-level practitioners of airlines and related businesses worldwide, as well as senior-level government policymakers.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 282
• Erscheinungstermin: 8. September 2017
• Englisch
• ISBN-13: 9781351605854
• Artikelnr.: 49262188

Autorenporträt

Nawal Taneja, whose experience in the aviation industry spans almost five decades, has worked for and advised major airlines and related businesses worldwide. His experience also includes the presidency of a small airline that provided schedule and charter service with jet aircraft and the presidency of a research organization that provided consulting services to the air transportation community throughout the world. On the government side, he has advised worldwide Departments of Civil Aviation, Finance, Economics, and Tourism in matters relating to the role of government-owned airlines and their management. Within the academic community, he has served on the faculties of the Massachusetts Institute of Technology (as an Associate Professor) and at Ohio State University (Professor and later as Chair of both the Department of Aviation and the Department of Aerospace Engineering).

Inhaltsangabe

Introduction
Responding to Changing Customer Expectations
Super-Connected Travelers
Corporate Travelers
Globalization of Consumers
Implications for
and Responses of
Airlines
Full-Service Airlines
Developments within the Low-Cost Sector
Takeaway
Platform-Based and Networked Businesses: New Forms of Collaboration
The Macroeconomic Shift: Industrial Era to Digital Era
Platforms
Network Effects
Technologies
Data
Internet of Things
Cloud Computing
Artificial Intelligence (AI) and Augmented Reality (AR)
Human Resources
Implications for Airlines
Takeaway
Innovating and Evolving Airline Network Planning
Current and Evolving Systems
Conventional Planning Module Limitations
New Modules and Integrative Planning
Examples of Comprehensive
Dynamic
and Integrated Planning
What is Next?
Takeaways
Re-thinking Revenue Management
Historical Perspective
Existing System and Process Challenges
Step-Changing Options: Opportunities and Challenges
Customer Segmentation and Personalization
Pricing and Fare Management
Customer Experience
Takeaways
Re-designing Services for Next-Generation Customer Experience
Multi-industry insights
Mercedes-Benz
Uber
USAA
Westpac
Re-defining value and designing for it
Mapping the experience
Managing loyalty and brand
Critical Success factors
Building a platform
Managing service and experience during disruptions
Takeaway
Re-thinking the Airline Business for the Digital Era
Platforms
Digital Mindset
Digital Technologies
Digital Strategies
Digital Workplace
New Forms of Transportation
Takeaways
Thought Leadership Pieces
Loyalty at the Forefront of the Transformation Curve by Evert de Boer
General Manager Global Business Development
Travel
Aimi
High-Level Check List for developing a Data Strategy by Gary Doernhoefer
Vice President & General Counsel
Journera
Radical Digitization of Businesses by Stefan Jenzowsky
SVP
Siemens Convergence Creators
The Flexible Flyer: Turning the Airlines Operating Model Downside UP by Dietmar Kirchner
Senior Aviation Advisor
Frankfurt/Germany
Meeting the Expectations of Todays's Connected Customers and Empowered Passengers: On-Demand
Real-Time
End-to-End by Raymond Kollau
Founder AirlineTrends
Competition and Digitization by Dianchun Li
Chief Commercial Officer
Hong Kong Airlines
How much a threat from Long Haul Low Cost by Keith McMullan and James Halstead
Managing Partners
Aviation Strategy Ltd
Connecting the Dots at the Airports: The Potential of Transformation with Artificial Intelligence by Jim Peters
Chief Technology Officer
SITA
The Future of Secondary Airports by Parm Sidhu
Airport General Manager
Abbotsford International Airport
The changes & challenges affecting sales and distribution in the airline world by Trevor Spinks
Head of Sales and Distribution
Tiger-Scoot
Shifting Mind-Sets from Asset Management to Customer Value while Building a New Speed into the Business by Chris Stevens
Managing Partner
Digital Partners and Robin Barlass
Director of Strategy and Support Services
Metro Trains
The Evolving Paradigm of Interactive Selling based on Consumer Preferences by Ben Vinod
Senior Vice President and Chief Scientist
Sabre
Leadership Challenges in a Disruptive Era by Monika Wiederhold
Managing Director
Amadeus Germany
Index.