William L. Benoit

A Functional Analysis of Political Television Advertisements (eBook, ePUB)

• Format: ePub

Produktbeschreibung

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952-2012, Benoit investigates the three functions-acclaims, attacks, and defenses-and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 272
• Erscheinungstermin: 1. April 2014
• Englisch
• ISBN-13: 9780739188996
• Artikelnr.: 41007626

Autorenporträt

William L. Benoit is professor of communication studies at Ohio University.

Inhaltsangabe

Preface Part I: Preliminaries 1. Introduction: Political Television Spots
2. Method: The Functional Approach to Political Advertising Part II:
Presidential Campaigns 3. In the Beginning: 1952, 1956; The Democrats
Ascend: 1960, 1964 4. Nixon's Return: 1968, 1972; After Watergate: 1976,
1980 5. Republicans in Control: 1984, 1988; The End of the Millennium:
1992, 1996 6. George W. Bush in the Oval Office: 2000, 2004; Barack Obama,
African American President, 2008, 2012 7. Primary Campaigns: Who Shall Lead
Us? 8. Third-Party Candidate Political TV Spots: Another Choice Part III:
Other Campaigns 9. Other Theories: Issue Ownership and Functional
Federalism in Political TV Spots 10. Non-Presidential and Non-U.S. TV Spots
Part IV: Comparisons 11. Trends and Contrasts of Political Television Spots
12. Development of American Political Television Spots 13. Conclusions and
Implications Appendix. Functional Theory Codebook References