Regina Luttrell, Jamie Ward

A Practical Guide to Ethics in Public Relations (eBook, ePUB)

• Format: ePub

Produktbeschreibung

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.

A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.

Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 252
• Erscheinungstermin: 9. Februar 2018
• Englisch
• ISBN-13: 9781442272750
• Artikelnr.: 50488429

Autorenporträt

Regina Luttrell is Associate Dean of Research and Creative Activities and Assistant Professor of Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker as well as a Knight Foundation Tow Journalism Fellow. She has authored several books, including Social Media and Society: An Introduction to the Mass Media Landscape; Public Relations Campaigns: An Integrated Approach; The PR Agency Handbook; and The Millennial Mindset: Unraveling Fact from Fiction.

Inhaltsangabe

Foreword by Teresa N. Dougherty, APR Preface Part I
Ethics in Public Relations Chapter 1
Why Ethics Matter Chapter 2
Ethics in Public Relations Part II
Public Relations Society of America's Code of Ethics Chapter 3
Advocacy Chapter 4
Honesty Chapter 5
Expertise Chapter 6
Independence Chapter 7
Loyalty Chapter 8
Fairness Chapter 9
Ethics Matter, Choose Action Part III
Award Winning Case Studies from the Arthur W. Page Society Case Study Competition Case Study 1
Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI Case Study 2
Fatal Derailment: Is Amtrak's Reputation Riding on its Response to the Wreck of Train 188? Case Study 3
An Analysis of Starbucks' Race Together Initiative Case Study 4
The Virtue of Patients: Veterans' Fatal Wait Case Study 5
#SocialStrong: The Effect of Social Media on the Boston Marathon Bombing