Regina Luttrell, Jamie Ward

A Practical Guide to Ethics in Public Relations (eBook, PDF)

• Format: PDF

Produktbeschreibung

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.

A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.

Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 252
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 9. Februar 2018
• Englisch
• ISBN-13: 9798881851309
• Artikelnr.: 74840963

Autorenporträt

Regina Luttrell is assistant professor of social media and public relations at the S.I. Newhouse School of Public Communication at Syracuse University. She spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, and non-profit organizations. She is the author or coauthor of multiple books, including: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach,and The PR Agency Handbook.

Jamie Ward is assistant professor of public relations at Eastern Michigan University. Her extensive background includes more than a decade working to help nonprofit organizations advance their causes through strategic development, branding, and storytelling for advocacy and engagement. Ward is author of Veteran Friendships across Lifetimes: Brothers and Sisters in Arms.

Inhaltsangabe

Foreword by Teresa N. Dougherty, APR
Preface
Part I - Ethics in Public Relations
Chapter 1 - Why Ethics Matter
Chapter 2 - Ethics in Public Relations
Part II - Public Relations Society of America's Code of Ethics
Chapter 3 - Advocacy
Chapter 4 - Honesty
Chapter 5 - Expertise
Chapter 6 - Independence
Chapter 7 - Loyalty
Chapter 8 - Fairness
Chapter 9 - Ethics Matter, Choose Action
Part III - Award Winning Case Studies from the Arthur W. Page Society Case
Study Competition
Case Study 1 - Walking the "Encryption Tightrope": Getting to the Core of
Apple's Privacy and Security Battle with the FBI
Case Study 2 - Fatal Derailment: Is Amtrak's Reputation Riding on its
Response to the Wreck of Train 188?
Case Study 3 - An Analysis of Starbucks' Race Together Initiative
Case Study 4 - The Virtue of Patients: Veterans' Fatal Wait
Case Study 5 - #SocialStrong: The Effect of Social Media on the Boston
Marathon Bombing