Emilia Peytcheva, Ting Yan

A Practical Guide to Survey Questionnaire Design and Evaluation (eBook, ePUB)

• Format: ePub

Produktbeschreibung

A Practical Guide to Survey Questionnaire Design and Evaluation summarizes principles, guidelines, and best practices for developing and testing survey questionnaires driven and supported by theoretical and empirical research. It provides a broad overview of literature on questionnaire design, drawing on both theoretical and empirical research.

This book consists of three parts. The first covers the survey response process model, which will serve as the theoretical framework to establish the basic principles of writing different types of survey questions (attitudinal, behavioral, demographic, and knowledge). The second part of this book focuses on special topics such as sensitive questions, developing questionnaires for older adults and children, designing a paper survey, designing a web survey and optimizing for a mobile device, developing questionnaires for a multimode survey, and conducting surveys in multiple languages and cultures. The third part of this book describes methods for testing and evaluating survey questions. Topics cover focus groups, cognitive interviewing, expert review, Questionnaire Appraisal System, behavior coding, respondent and interviewer debriefing, randomized experiments, and pilot studies. Given extensive web survey coverage, we also discuss usability testing of web surveys. Finally, we present a brief overview of the use of artificial intelligence and machine learning for questionnaire development and evaluation. Suggestions for further reading, case studies, and discussion questions are included in all chapters.

This book will be of interest to those using survey methodology/questionnaires and graduate courses incorporating survey design across the social and behavioral sciences, including psychology, communication studies, nursing and healthcare research, sociology, anthropology, and education.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 168
• Erscheinungstermin: 1. April 2025
• Englisch
• ISBN-13: 9781040336618
• Artikelnr.: 73312394

Autorenporträt

Emilia Peytcheva is a senior survey methodologist at RTI International and an adjunct assistant professor at the University of North Carolina, Chapel Hill, USA. She holds a Ph.D. in survey methodology from the University of Michigan and has 25 years of experience designing and implementing surveys in different modes.

Ting Yan is a Vice President at NORC at the University of Chicago, USA, and an adjunct research associate professor at the University of Maryland and University of Michigan, USA. She holds a Ph.D. in Survey Methodology from the University of Maryland and has more than 25 years of experience in questionnaire design and evaluation. She has published extensively on survey methodology.

Inhaltsangabe

Part I: Survey Response Model and Questionnaire Design 1. Introduction 2.
Survey Response Model 3. Writing Behavioral Questions 4. Writing
Attitudinal Questions 5. Writing Demographic and Knowledge Questions; Part
II: Specific Considerations 6. Writing Sensitive Questions and Questions
for Sensitive Populations 7. Design of Paper Surveys 8. Design of Web and
Mobile Web Surveys 9. Designing Multimode Surveys 10. Design of
Multiregion, Multiculture, and Multilanguage Surveys; Part III:
Questionnaire Evaluation and Testing 11. Lab-based Methods 12. Expert
Methods 13. Field-based Methods 14. Usability Testing 15. Use of Artificial
Intelligence (AI) and Generative AI (GAI) for Questionnaire Design and
Evaluation