Anne M. Cronin

Advertising and Consumer Citizenship (eBook, PDF)

Gender, Images and Rights

• Format: PDF

Produktbeschreibung

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
* Sex
* Class
* Race.
It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 192
• Erscheinungstermin: 5. Juli 2005
• Englisch
• ISBN-13: 9781134595181
• Artikelnr.: 42687209

Autorenporträt

Anne M. Cronin

Inhaltsangabe

Introduction 1. The Individual
the Citizen and the Consumer 2. Advertising Knowledges 3. Advertising
Texts and Textual Strategies 4. Branding Vision: Advertising
Time and Privilege 5. Female Visions: Advertising
Women and Narrative 6. Visual Epistemologies and New Consumer Rights