Advertising Language offers an analysis of the linguistic devices used in advertisements. It uses Relevance Theory as a framework to examine the stratagems which advertisers employ to gain and retain the attention of their audience.

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Produktbeschreibung

Advertising Language offers an analysis of the linguistic devices used in advertisements. It uses Relevance Theory as a framework to examine the stratagems which advertisers employ to gain and retain the attention of their audience.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

Produktdetails
Verlag: Taylor & Francis eBooks
Seitenzahl: 168
Erscheinungstermin: 5. Juli 2005
Englisch
ISBN-13: 9781134640461
Artikelnr.: 42653300

Produktdetails

Verlag: Taylor & Francis eBooks
Seitenzahl: 168
Erscheinungstermin: 5. Juli 2005
Englisch
ISBN-13: 9781134640461
Artikelnr.: 42653300

Herstellerkennzeichnung

Autorenporträt

Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.

Advertising Language (eBook, ePUB)

A Pragmatic Approach to Advertisements in Britain and Japan

Advertising Language (eBook, ePUB)

A Pragmatic Approach to Advertisements in Britain and Japan

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