Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe

Advertising Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 288
• Erscheinungstermin: 18. Dezember 2014
• Englisch
• ISBN-13: 9781317477655
• Artikelnr.: 42042148

Autorenporträt

Jugenheimer, Donald W; Kelley, Larry D; Monroe, Fogarty Klein

Inhaltsangabe

Part 1 Advertising Management Fundamentals
Chapter 1 Foundations of Advertising Management
Chapter 2 Culture of Advertising Management, Administration, and Leadership
Chapter 3 Advertising Management Trends
Part 2 Advertising Financial Matters
Chapter 4 Accounting in Advertising
Chapter 5 Financing Advertising
Part 3 Advertising Business Plans
Chapter 6 Advertising Organizational Values and Culture
Chapter 7 Advertising Managerial Goals and Objectives
Part 4 Advertising Planning
Chapter 8 Advertising Management Opportunities
Chapter 9 Advertising Managerial Analyses
Part 5 Advertising Budget Management
Chapter 10 Advertising Budgeting
Part 6 Advertising Management: Dealing with People
Chapter 11 Organizational Conflict, Power, and Communication in Advertising
Chapter 12 Advertising Personnel Management
Chapter 13 Advertising Personnel Management: Specific Approaches
Part 7 Advertising Management Decisions
Chapter 14 Advertising Strategies and Plans
Chapter 15 Decision Making in Advertising
Part 8 Advertising Management Environment
Chapter 16 Advertising Constraints and Restraints
Chapter 17 Advertising Management Ethics and Social Responsibilities
part9 Managing the Future of Advertising
Chapter 18 Advertising Organizational Effectiveness
Chapter 19 Managing Change in Advertising
Part 10 Managing Yourself
Chapter 20 Advertising Management Concerns
Chapter 21 Personal Management