Willie Horton. Read my lips: No new taxes. Michael Dukakis in a helmet, in a tank. Though these are remembered as pivotal moments in a presidential campaign recalled as whisker-close, in his book John J. Pitney Jr. reminds us how large Bush's victory actually was, and how much it depended on social conditions and political dynamics that would change dramatically in the coming years. A turning point toward the post-Cold War, hyper-partisan, culturally divided politics of our time, the election of 1988 took place in a very different world. After Reagan captures a moment when campaigns were funded from the federal Treasury; when Republicans had a lock on the presidency and Democrats controlled Congress; when the electorate was considerably whiter and less educated than today's; and when the fall of the Berlin Wall and the Soviet Unionand the subsequent rise of globalizationwere virtually unimaginable.
Many books tell us that elections have consequences. Pitney's explains how campaigns are consequentialthe 1988 campaign more than most. From the perspective of the last thirty years, After Reagan shows us the 1988 election in a truly new lightone that, in turn, reveals the links between the campaign of 1988 and the politics of the twenty-first century.
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