Sie sind bereits eingeloggt. Klicken Sie auf 2. tolino select Abo, um fortzufahren.
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei bücher.de, um das eBook-Abo tolino select nutzen zu können.
Provides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume…mehr
Provides an essential guide to AI's impact on PR practices, ethics, and societal implications
As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society.
Covering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases.
Offering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, AI and Strategic Communication:
Presents cutting-edge research from experts in AI, PR, and media ethics
Discusses emerging AI-driven technologies and their implications for PR professionals
Discusses AI's impact on democracy, misinformation, and truth in public discourse
Includes a forward-looking analysis of AI's evolving role in communication
Offers recommendations for future research and professional adaptation
Features research-backed insights, practical strategies, and real-world case studies
With a multidisciplinary approach to communication in the digital age, AI and Strategic Communication: Navigating the Future is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in D ausgeliefert werden.
Die Herstellerinformationen sind derzeit nicht verfügbar.
Autorenporträt
YANG CHENG is an Associate Professor at North Carolina State University One of Stanford University's top 2% most-cited scholars, she specializes in AI, crisis communication, and relationship management. Her work has earned numerous awards, and she has lectured at top institutions worldwide. DEJAN VER¿I¿ is Professor and Head of the Centre for Marketing and Public Relations at the University of Ljubljana. A Fulbright scholar and PhD graduate of the London School of Economics, he specializes in globalization, internal communication, and strategic PR.
Inhaltsangabe
Notes on Editors xvii List of Contributors xix Foreword xxiii Preface xxv Acknowledgements xxvii Decoding Complexity: The Role of AI in Modern Public Relations 1 Marko Grobelnik Setting the Stage: An Analogy 1 Introduction 1 PR through the Lens of AI Definition 3 AI System Definition 4 PR Systems in Relation to AI System Definition 6 Demystification of AI Modeling 8 An Exercise How to Construct AI-Based PR Systems 12 Reputation Management Scenario 12 Social Media Performance Scenario 13 Crisis Response Effectiveness Scenario 14 Ethics, Risks, and Bias of AI 15 Future AI Technologies and PR Applications 17 Five AI Technologies of the Future 17 Four Future PR Application Scenarios 19 Scenario 1: The Corporate Sentinel 19 Scenario 2: Disaster Relief in the Digital Age 20 Scenario 3: Vaccination: A Public Health Imperative 21 Scenario 4: The Political Arena 21 Summary 22 References 22 Introduction: AI and Strategic Communication 24 Yang Cheng and Dejan Ver i 1 Staying Human in a Smart Machine World 33 Anne Gregory and Swati Virmani Staying Human in a Smart Machine World 33 AI and Technological Advancement 34 AI and Government 35 AI and the Corporate Sphere 36 AI and Civic Society 37 AI and Its Use in Strategic Communication 38 Ethics and the Human 45 Ethics by Design 47 Conclusion 52 References 52 2 AI and Privacy: Privacy Concerns in the Public Sphere 55 Tugce Ertem- Eray and Eyun- Jung Ki Information Privacy 57 AI and Privacy in Strategic Communications 58 Using AI in Strategic Communication to Shape the Public Sphere 60 Moving Forward 62 References 65 3 AI, Activism, and Strategic Communication: Grappling with Evolving Power Dynamics 71 Dean Kruckeberg, Marina Vujnovic, Lukasz Swiatek, and Chris Galloway Introduction 71 There is no Return 74 AI Opens a Whole New Frontier and at a Whole New Level 75 AI Will Alter Requisite KSAs of Public Relations Practitioners 76 What is AI? 76 Power, Opacity, and AI 77 Conclusion 79 References 80 4 Anxiety and Education: How Not To Become Obsolete 83 Cheng Chen and Qian Xu Anxiety and Education: How Not To Become Obsolete 83 AI and Generative AI 84 AI Anxiety 84 AI Anxiety Typology 85 AI Anxiety among Educators 86 Solutions to Mitigate AI Anxiety 87 Method 88 Sampling and Participants 88 Procedure 89 Focus Group Protocol 89 Data Transcription and Coding 90 Results 90 Primary Types of Perceived AI Anxieties 90 Job Replacement Anxiety 90 Anxiety about Integrating AI into Teaching 91 Anxiety Surrounding Student Use and Perceptions of AI 92 Potential Solutions to Alleviate AI Anxieties 92 Solutions to Job Replacement Anxiety 92 Solutions to AI Integration Anxiety 93 Solutions to Anxiety about Student Use and Perceptions of Generative AI 94 Discussion 95 Job Replacement Anxiety and Its Solutions 96 AI Integration Anxiety and Its Solutions 97 Anxiety about Students' Use and Perceptions of Generative AI and Its Solutions 98 Theoretical Implications 98 Limitations and Future Studies 99 Conclusion 99 References 100 5 AI Strategies and Tools for Public Relations Practitioners 105 Stephen Waddington Theoretical Perspectives of AI 106 AI in a Practical Context 108 The Strategic Case for AI 109 Practitioner Adoption 109 Organizational Adoption 110 Strategies for Practitioner Adoption of AI in Practice 111 Strategies for Organizational Adoption of AI in a Public Relations Setting 112 Governance and Regulation of Systems 117 Data Management 118 Copyright and Disintermediation 118 Hallucination: Tools Make Stuff Up 120 Transparency and Detection 120 Ethical Decision- making 121 AI and Future Skills in Public Relations 121 References 122 6 Linking AI with Internal Communication: A Systematic Review 125 Yi Luo, Dongdong Yang, and Hua Jiang Introduction 125 Theoretical Framework 126 Defining Artificial Intelligence 126 Linking Artificial Intelligence with Internal Communication 127 Focus of this Study 128 Method 128 Literature Search 128 Analysis 133 Results 133 Findings from Literature Review 134 RQ1: What is the Current Status of AI Adoption for Internal Communication? 134 AI Adoption for Internal Communication 134 Transformative Potential of AI Use for Internal Communication 135 Employee Attitudes toward AI Communication Tools 135 Organizational Readiness 136 RQ2: What is the Impact of AI Use on Internal Communication? 137 Operational Efficiency and Employee Development 137 Organizational Listening and Employee Voice 138 Value of Internal Communication 139 Employee Well- being and Professional Role Identity 139 RQ3: What are the Barriers and Risks of AI Use for Internal Communication? 140 Barriers to Adoption 140 Ethical Considerations 140 Discussion 141 Future Research Directions 142 References 144 7 Does AI Democratize Commercial Content Creation? Changes to the Strategic Communication Profession 149 Jukka Niittymaa, Joel Mero, and Vilma Luoma- aho Introduction 149 AI in Strategic Communication 151 Data and Methodology 153 Analysis 156 Conclusions 158 Implications for Strategic Communication 160 Limitations 162 Future Research Opportunities 162 Acknowledgements of Funding and AI Use 163 References 163 8 Collaborating with AI: The Next Frontier of Crisis Communication 167 Elise Karinshak, Wenqing Zhao, Philippe Borremans, and Yan Jin Introduction 167 AI Tools 170 Relevant Technological Developments 170 Practitioner Tools 172 Human- AI Collaboration in Crisis Communication 173 The Need for Collaboration with AI 173 Using AI in Crisis Management across Sectors 176 Practitioner Responses to AI Adoption 177 Ethical and Societal Considerations 178 Conclusion 182 References 182 9 Human- Robot Communication and Organization- Public Relationships 187 Jeyoung Oh and Eyun- Jung Ki Introduction 187 Robot and Human- Robot Communication 189 AI- Powered Robots in Public Relations 190 Organization- Public Relationship (OPR) Framework 191 Theoretical Frameworks for Human- Robot Communication 193 Computers are Social Actors (CASA) Theoretical Framework 193 Social Presence Theory 194 Uncanny Valley Effect 195 Building Relationships through Robots 195 Future Direction 197 References 198 10 Democracy and Public Deliberations in an AI- Mediated World 207 Anca Anton Introduction 207 Theoretical Framework 208 AI's Utopian Possibilities 209 Enhanced Inclusion 209 Transparency and Accountability 212 Heterotopic Tensions in AI- Mediated Public Deliberations 214 Algorithmic Manipulation 215 AI- Driven Echo Chambers 216 Human Agency versus Technological Influence 216 Case Studies 217 Reframing the Role of the Communicator 220 From Organizational to Societal Logic 220 Combating Societal Myopia 221 Responsible AI Implementation in Relation to Democracy and Public Deliberation 222 Regulatory Frameworks 222 Balancing Benefits and Risks 223 Strengthening Democratic Values 224 Conclusions 224 References 226 11 Deepfakes in Subversive Strategic Communication: Challenges and Responses 231 Sergei A Samoilenko and Inna Suvorova Subversive Strategic Communication 232 Deepfakes in Subversive Strategic Communication Campaigns 234 Deepfakes in Political Contexts and Warfare Scenarios 236 Deepfakes in Political Contexts 236 Deepfakes in Warfare Scenarios 238 Threats, Challenges, and Responses to Deepfakes 239 Conclusions 241 References 242 12 AI, Biases and Cultures: Values in a Machine World 251 Shannon A Bowen and Evgeny N Pashentsev Values and Ethical Use of AI Across Cultures 251 The Malicious Use of AI 255 Malicious Use of AI as Intentionally Antisocial Action: Roots of the Problem 255 Malicious Actors, Cyber Attacks, and AI Ownership 256 Twin- Use Technologies (Deepfakes, Chatbots, Emotional AI, Prognostic Weapons, etc) in the Hands of Bad Actors 260 Conclusion: The Role of Strategic Communication and Acting as Values Managers 263 References 265 13 Strategic Communication for AI: How Strategic Communication Makes AI Socially Accepted 271 Yangzhi (Nicole) Jiang, Yang Cheng, and Yuan Wang Introduction 271 AI- Powered Chatbots in CSR Communication 273 AI- Powered Chatbots and Their Attributes Enabling CSR Communication 273 Humanlike Conversational Cues 274 Social- Oriented Communication 274 Intelligence 275 Animacy 275 Understanding Stakeholder Acceptance of Humanlike Chatbots 276 Trendiness 276 Social Presence 277 Trust 278 Impacts of Humanlike Chatbots on CSR Dialogue and Stakeholder Behavior 279 Organizational Listening 279 Shared Meaning Creation 280 Supportive Intent 281 Recommendations for Practices 282 Advancing Humanlike Conversational Abilities and Trendiness 282 Emphasizing Chatbots as Listening and Shared Meaning Creation Tools 283 Conclusion and Future Research Directions 284 References 285 Embracing the Future of AI in Strategic Communication: Impacts at the Individual, Professional, Organizational, and Societal Levels 293 Yang Cheng, Wanjun He, Jinzhe Qiao, and Dejan Ver i Introduction 294 AI's Origin in Strategic Communication 295 AI's Application across Strategic Communication Domains 296 AI's Multi-level Impact across Strategic Communication 298 AI's Impact on the Individual Level 299 AI's Influence on the Organization and Professional Level 300 AI's Impact on the Society Level 302 The Future of AI in Strategic Communication 303 Organizational Level: Ethics, Privacy, and Fairness in AI Integration 303 Privacy Concerns 304 Fairness in AI Design 304 Individual Level: Trust and Public Behavior 305 Trust Dynamics and Psychological Impact 305 Regulatory Challenges 305 Society Level: Inclusivity, Global Impact, and Emerging Technologies 306 Inclusivity and Cultural Sensitivity 306 Emerging Technologies and Synergies 306 Conclusion: Balancing Innovation with Responsibility 306 References 307 Index 313
Notes on Editors xvii List of Contributors xix Foreword xxiii Preface xxv Acknowledgements xxvii Decoding Complexity: The Role of AI in Modern Public Relations 1 Marko Grobelnik Setting the Stage: An Analogy 1 Introduction 1 PR through the Lens of AI Definition 3 AI System Definition 4 PR Systems in Relation to AI System Definition 6 Demystification of AI Modeling 8 An Exercise How to Construct AI-Based PR Systems 12 Reputation Management Scenario 12 Social Media Performance Scenario 13 Crisis Response Effectiveness Scenario 14 Ethics, Risks, and Bias of AI 15 Future AI Technologies and PR Applications 17 Five AI Technologies of the Future 17 Four Future PR Application Scenarios 19 Scenario 1: The Corporate Sentinel 19 Scenario 2: Disaster Relief in the Digital Age 20 Scenario 3: Vaccination: A Public Health Imperative 21 Scenario 4: The Political Arena 21 Summary 22 References 22 Introduction: AI and Strategic Communication 24 Yang Cheng and Dejan Ver i 1 Staying Human in a Smart Machine World 33 Anne Gregory and Swati Virmani Staying Human in a Smart Machine World 33 AI and Technological Advancement 34 AI and Government 35 AI and the Corporate Sphere 36 AI and Civic Society 37 AI and Its Use in Strategic Communication 38 Ethics and the Human 45 Ethics by Design 47 Conclusion 52 References 52 2 AI and Privacy: Privacy Concerns in the Public Sphere 55 Tugce Ertem- Eray and Eyun- Jung Ki Information Privacy 57 AI and Privacy in Strategic Communications 58 Using AI in Strategic Communication to Shape the Public Sphere 60 Moving Forward 62 References 65 3 AI, Activism, and Strategic Communication: Grappling with Evolving Power Dynamics 71 Dean Kruckeberg, Marina Vujnovic, Lukasz Swiatek, and Chris Galloway Introduction 71 There is no Return 74 AI Opens a Whole New Frontier and at a Whole New Level 75 AI Will Alter Requisite KSAs of Public Relations Practitioners 76 What is AI? 76 Power, Opacity, and AI 77 Conclusion 79 References 80 4 Anxiety and Education: How Not To Become Obsolete 83 Cheng Chen and Qian Xu Anxiety and Education: How Not To Become Obsolete 83 AI and Generative AI 84 AI Anxiety 84 AI Anxiety Typology 85 AI Anxiety among Educators 86 Solutions to Mitigate AI Anxiety 87 Method 88 Sampling and Participants 88 Procedure 89 Focus Group Protocol 89 Data Transcription and Coding 90 Results 90 Primary Types of Perceived AI Anxieties 90 Job Replacement Anxiety 90 Anxiety about Integrating AI into Teaching 91 Anxiety Surrounding Student Use and Perceptions of AI 92 Potential Solutions to Alleviate AI Anxieties 92 Solutions to Job Replacement Anxiety 92 Solutions to AI Integration Anxiety 93 Solutions to Anxiety about Student Use and Perceptions of Generative AI 94 Discussion 95 Job Replacement Anxiety and Its Solutions 96 AI Integration Anxiety and Its Solutions 97 Anxiety about Students' Use and Perceptions of Generative AI and Its Solutions 98 Theoretical Implications 98 Limitations and Future Studies 99 Conclusion 99 References 100 5 AI Strategies and Tools for Public Relations Practitioners 105 Stephen Waddington Theoretical Perspectives of AI 106 AI in a Practical Context 108 The Strategic Case for AI 109 Practitioner Adoption 109 Organizational Adoption 110 Strategies for Practitioner Adoption of AI in Practice 111 Strategies for Organizational Adoption of AI in a Public Relations Setting 112 Governance and Regulation of Systems 117 Data Management 118 Copyright and Disintermediation 118 Hallucination: Tools Make Stuff Up 120 Transparency and Detection 120 Ethical Decision- making 121 AI and Future Skills in Public Relations 121 References 122 6 Linking AI with Internal Communication: A Systematic Review 125 Yi Luo, Dongdong Yang, and Hua Jiang Introduction 125 Theoretical Framework 126 Defining Artificial Intelligence 126 Linking Artificial Intelligence with Internal Communication 127 Focus of this Study 128 Method 128 Literature Search 128 Analysis 133 Results 133 Findings from Literature Review 134 RQ1: What is the Current Status of AI Adoption for Internal Communication? 134 AI Adoption for Internal Communication 134 Transformative Potential of AI Use for Internal Communication 135 Employee Attitudes toward AI Communication Tools 135 Organizational Readiness 136 RQ2: What is the Impact of AI Use on Internal Communication? 137 Operational Efficiency and Employee Development 137 Organizational Listening and Employee Voice 138 Value of Internal Communication 139 Employee Well- being and Professional Role Identity 139 RQ3: What are the Barriers and Risks of AI Use for Internal Communication? 140 Barriers to Adoption 140 Ethical Considerations 140 Discussion 141 Future Research Directions 142 References 144 7 Does AI Democratize Commercial Content Creation? Changes to the Strategic Communication Profession 149 Jukka Niittymaa, Joel Mero, and Vilma Luoma- aho Introduction 149 AI in Strategic Communication 151 Data and Methodology 153 Analysis 156 Conclusions 158 Implications for Strategic Communication 160 Limitations 162 Future Research Opportunities 162 Acknowledgements of Funding and AI Use 163 References 163 8 Collaborating with AI: The Next Frontier of Crisis Communication 167 Elise Karinshak, Wenqing Zhao, Philippe Borremans, and Yan Jin Introduction 167 AI Tools 170 Relevant Technological Developments 170 Practitioner Tools 172 Human- AI Collaboration in Crisis Communication 173 The Need for Collaboration with AI 173 Using AI in Crisis Management across Sectors 176 Practitioner Responses to AI Adoption 177 Ethical and Societal Considerations 178 Conclusion 182 References 182 9 Human- Robot Communication and Organization- Public Relationships 187 Jeyoung Oh and Eyun- Jung Ki Introduction 187 Robot and Human- Robot Communication 189 AI- Powered Robots in Public Relations 190 Organization- Public Relationship (OPR) Framework 191 Theoretical Frameworks for Human- Robot Communication 193 Computers are Social Actors (CASA) Theoretical Framework 193 Social Presence Theory 194 Uncanny Valley Effect 195 Building Relationships through Robots 195 Future Direction 197 References 198 10 Democracy and Public Deliberations in an AI- Mediated World 207 Anca Anton Introduction 207 Theoretical Framework 208 AI's Utopian Possibilities 209 Enhanced Inclusion 209 Transparency and Accountability 212 Heterotopic Tensions in AI- Mediated Public Deliberations 214 Algorithmic Manipulation 215 AI- Driven Echo Chambers 216 Human Agency versus Technological Influence 216 Case Studies 217 Reframing the Role of the Communicator 220 From Organizational to Societal Logic 220 Combating Societal Myopia 221 Responsible AI Implementation in Relation to Democracy and Public Deliberation 222 Regulatory Frameworks 222 Balancing Benefits and Risks 223 Strengthening Democratic Values 224 Conclusions 224 References 226 11 Deepfakes in Subversive Strategic Communication: Challenges and Responses 231 Sergei A Samoilenko and Inna Suvorova Subversive Strategic Communication 232 Deepfakes in Subversive Strategic Communication Campaigns 234 Deepfakes in Political Contexts and Warfare Scenarios 236 Deepfakes in Political Contexts 236 Deepfakes in Warfare Scenarios 238 Threats, Challenges, and Responses to Deepfakes 239 Conclusions 241 References 242 12 AI, Biases and Cultures: Values in a Machine World 251 Shannon A Bowen and Evgeny N Pashentsev Values and Ethical Use of AI Across Cultures 251 The Malicious Use of AI 255 Malicious Use of AI as Intentionally Antisocial Action: Roots of the Problem 255 Malicious Actors, Cyber Attacks, and AI Ownership 256 Twin- Use Technologies (Deepfakes, Chatbots, Emotional AI, Prognostic Weapons, etc) in the Hands of Bad Actors 260 Conclusion: The Role of Strategic Communication and Acting as Values Managers 263 References 265 13 Strategic Communication for AI: How Strategic Communication Makes AI Socially Accepted 271 Yangzhi (Nicole) Jiang, Yang Cheng, and Yuan Wang Introduction 271 AI- Powered Chatbots in CSR Communication 273 AI- Powered Chatbots and Their Attributes Enabling CSR Communication 273 Humanlike Conversational Cues 274 Social- Oriented Communication 274 Intelligence 275 Animacy 275 Understanding Stakeholder Acceptance of Humanlike Chatbots 276 Trendiness 276 Social Presence 277 Trust 278 Impacts of Humanlike Chatbots on CSR Dialogue and Stakeholder Behavior 279 Organizational Listening 279 Shared Meaning Creation 280 Supportive Intent 281 Recommendations for Practices 282 Advancing Humanlike Conversational Abilities and Trendiness 282 Emphasizing Chatbots as Listening and Shared Meaning Creation Tools 283 Conclusion and Future Research Directions 284 References 285 Embracing the Future of AI in Strategic Communication: Impacts at the Individual, Professional, Organizational, and Societal Levels 293 Yang Cheng, Wanjun He, Jinzhe Qiao, and Dejan Ver i Introduction 294 AI's Origin in Strategic Communication 295 AI's Application across Strategic Communication Domains 296 AI's Multi-level Impact across Strategic Communication 298 AI's Impact on the Individual Level 299 AI's Influence on the Organization and Professional Level 300 AI's Impact on the Society Level 302 The Future of AI in Strategic Communication 303 Organizational Level: Ethics, Privacy, and Fairness in AI Integration 303 Privacy Concerns 304 Fairness in AI Design 304 Individual Level: Trust and Public Behavior 305 Trust Dynamics and Psychological Impact 305 Regulatory Challenges 305 Society Level: Inclusivity, Global Impact, and Emerging Technologies 306 Inclusivity and Cultural Sensitivity 306 Emerging Technologies and Synergies 306 Conclusion: Balancing Innovation with Responsibility 306 References 307 Index 313
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
