Stephan Sunn

AI Guide to Non-Tech Leaders (eBook, ePUB)

• Format: ePub

Produktbeschreibung

"AI for the Non-Tech Leaders" by Stephan Sunn is a strategic guide for founders and executives of small and medium-sized businesses (SMBs) and non-tech startups. Its core message is empowering: you do not need to build AI to benefit from it. Instead of a costly transformation, the book advocates for strategically adopting accessible, off-the-shelf AI tools to enhance existing operations, improve customer experience, and secure a competitive edge.

The book positions AI as a "capability multiplier," enabling traditional businesses to become more efficient within their core competencies. Real-world examplesfrom a Colombian furniture manufacturer using computer vision for quality control to a logistics firm optimizing routes to cut fuel costsshow that success stems from a clear vision and practical application, not technical prowess.

A key framework is a staged, 12-24 month roadmap for implementation, starting with identifying high-impact use cases and progressing through implementation and expansion. Success depends on aligning AI with specific business problems, not hype, and understanding the associated costs, timelines, and the need for data literacy.

The guide covers practical AI applications in customer service (chatbots), internal operations (predictive maintenance), and marketing (personalization). It advises on building the necessary tech and data foundation, emphasizing data unification and security. Crucially, it explains how to build internal capabilities without a dedicated AI department by empowering existing employees through cross-functional task forces and low-code tools, while ensuring leadership attains "AI literacy."

The book outlines a dual ROI framework, measuring both direct financial impact (cost reduction) and indirect gains (improved decision quality). It also provides tailored strategies for global expansion, addressing the distinct challenges in developed versus developing markets. Finally, it explores how AI enhances competitive positioning, facilitates growth, and significantly increases company valuation and attractiveness for investment, often commanding a premium.

In conclusion, the future-proof SMB is not the one with the most advanced technology, but the one that cultivates a learning culture and harnesses AI as an integrated tool to operate better, smarter, and more efficiently.

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Produktdetails

• Verlag: Davidson Global & Co.
• Erscheinungstermin: 28. Oktober 2025
• Englisch
• ISBN-13: 9798232710934
• Artikelnr.: 75762759