Suitable for an international audience, the book deals with issues in mainstream American and European social psychology. It assumes some familiarity with contemporary social and applied psychology, and would be appropriate as a text or supplementary reading for senior undergraduate and postgraduate courses in social psychology and psychological theory, although it is also written with an academic research audience in mind. While it is written largely for psychologists, it would also be of interest to academics from other social-science disciplines with a general interest in explanations of individual social behavior.
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