Natalie Berg, Miya Knights

Amazon (eBook, ePUB)

How the World's Most Relentless Retailer will Continue to Revolutionize Commerce

• Format: ePub

Produktbeschreibung

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector?

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop.

This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 328
• Erscheinungstermin: 3. November 2021
• Englisch
• ISBN-13: 9781398601437
• Artikelnr.: 62782555

Autorenporträt

Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. Based in London, UK, she is former Global Research Director at Planet Retail and now runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends.

As one of the Top 30 global retail influencers, Berg has produced research on a number of industry topics including: convergence of physical and digital retail, click & collect, customer loyalty, discount retailing, store of the future and frictionless commerce. She is a regular TV and radio guest and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week, among others. Natalie holds a Bachelor of Science in International Business from the University of Connecticut and also studied at Ecole Supérieure de Commerce in Grenoble, France.

Inhaltsangabe

Section
01: It's an Amazon world; Section
02: Why Amazon is not your average retailer
Introduction to retail strategy; Section
03: Pandemic pivots
How COVID upended the retail industry; Section
04: Amazon's pandemic power grab; Section
05: The Prime ecosystem
Redefining loyalty for today's modern shopper; Section
06: Retail apocalypse or rebirth?; Section
07: End of pure
play e
commerce
Amazon's transition to bricks and mortar retailing; Section
08: Amazon's grocery ambitions
Create a platform to sell you everything else; Section
09: Supermarkets
A brave new era; Section
10: A private label juggernaut
Here comes the squeeze; Section
11: Technology and frictionless retail; Section
12: AI and voice
The new retail frontier; Section
13: Store of the future
How digital automation will enrich the customer experience; Section
14: Redefining the store
Shifting from transactional to experiential; Section
15: Retail fulfilment
Winning the customer over the final mile; Section
16: The last
mile infrastructure; Section
17: Conclusion
Peak Amazon?

---

• Section - 01: It's an Amazon world;
• Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy;
• Section - 03: Pandemic pivots - How COVID upended the retail industry;
• Section - 04: Amazon's pandemic power grab;
• Section - 05: The Prime ecosystem - Redefining loyalty for today's modern shopper;
• Section - 06: Retail apocalypse or rebirth?;
• Section - 07: End of pure-play e-commerce - Amazon's transition to bricks and mortar retailing;
• Section - 08: Amazon's grocery ambitions - Create a platform to sell you everything else;
• Section - 09: Supermarkets - A brave new era;
• Section - 10: A private label juggernaut - Here comes the squeeze;
• Section - 11: Technology and frictionless retail;
• Section - 12: AI and voice - The new retail frontier;
• Section - 13: Store of the future - How digital automation will enrich the customer experience;
• Section - 14: Redefining the store - Shifting from transactional to experiential;
• Section - 15: Retail fulfilment - Winning the customer over the final mile;
• Section - 16: The last-mile infrastructure;
• Section - 17: Conclusion - Peak Amazon?

Rezensionen

"Berg and Knights deliver surgical insights on Amazon's progress and impact during the global pandemic while curating an updated end-to-end landscape view of the industries affected by the Amazon. The second edition of Amazon is the go-to primer for those wanting to learn about Amazon." Anh Nguyen Lue, North America Open Innovation and eCom Category Management Leader, P&G