- Tourism in Japan is booming thanks to the improved yen-dollar rate, the perception of Japan as a "safe" country, and the increasing promotion of Japan as a destination by the Japanese government in advance of the 2010 Olympics. Demand is expected to remain strong for the next few years.
- Few authors could be as knowledgeable on these points as Amy Chavez: 25 years in Japan, fluent in the language and culture, running an island bar and offering services to tourists. She also writes frequently in print and online. A recent controversial article with lots of hits online saw her condemning the new culture of tipping in Japan (and getting a lot of hits!).
- Covers dozens of scenarios with short, practical how-to suggestions.
- Illustrated and designed with a contemporary "Japanese" look.
- Practical and on point: Unlike other titles in this area, it does not go into a lot of historical and cultural background that just seems distancing to non-Japanese (as in "you don't really belong here" or "you'll never understand")
- Is careful to include tips for electronics, cell phones, and other modern devices, and for traveling with kids
- Subtly tries to convert American travelers to "polite" travelers, in the hope that some of these lessons and "best practices" will carry over to the return home!
TOURISM IN JAPAN
- The Japanese government is investing heavily in promoting Japan as a tourist destination in advance of the 2020 Olympics, so from 2018-2020 tourism to all parts of Japan is expected to be strong.
- In 2015, according to www.tourism.jp, there were 2,621,212 North American visitors to Japan, with 2,066,516 from the U.S.Among other English-speaking groups there were 752,150 visitors from Australia, 516,976 from the U.K., 462,780 from Canada, and 98,804 from New Zealand.
- Japan attracted 24.03 million international tourists in 2016. Japan has 19 World Heritage Sites, including Himeji Castle, Historic Monuments of Ancient Kyoto and Nara. . . . The Travel and Tourism Competitiveness Report 2017 ranks Japan 4th out of 141 countries overall, which was the best in Asia. Japan gained relatively high scores in almost all aspects, especially health and hygiene, safety and security, cultural resources and business travel. (Wikipedia/Tourism in Japan)
- Japan Times (Oct 19, 2016) reported: "Tokyo and Kyoto have been picked as the world's best and second-best cities outside the United States, the U.S. travel magazine Conde Nast Traveler said Tuesday."
- "The total number of foreign visitors to Japan this year [2016] is expected to top 20 million for the first time. The government has doubled its annual target of overseas visitors to 40 million in 2020, when Tokyo will host the Olympics and Paralympics." (Japan Times)
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"You are headed to Japan for the first time and you've heard Japanese are very courteous and that good manners are very important in their country... Chavez covers about every situation where manners are important in Japan, from transportation and accommodation to food and drink consumption to business meetings, dating, weddings, cell phones, etc. It is 140 pages of how to be on your best behavior."
-Japan Visitor
"For many American and international fans of anime and manga, visiting Japan is a dream come true. But because Japan has a very unique culture, how can tourists make sure they're not accidentally saying or doing the wrong things? Amy's Guide to Best Behavior in Japan is here to help."
-OtakuUSA Magazine
"Want to delve into the nitty-gritty of Japanese manners? Amy's Guide to Best Behavior in Japan: Do it Right and Be Polite! might be the guide for you."
-Kotaku
"Both humorous and remains informative for anyone needing a little guidance on avoiding the pitfalls that sometimes await travelers in the land of the rising sun."
-Gaijin Pot
"A quick, easy-to-read overview of how to fully enjoy your experience in Japan and best incorporate the complexities of Japanese customs and etiquette into your homestay, study abroad, or quick jaunt to Japan."
-JQ Magazine
"A comprehensive overview of Japanese etiquette for visitors to Japan. Topics are well organized and easy-to-read with personal anecdotes and cute illustrations that present very practical 'do's and don'ts' as well as some of their underlying cultural perceptions. I highly recommend Amy's Guide, not just to avoid making mistakes while in Japan but also to enjoy this intriguing side of its culture and people."
-Cathy Hirano, translator of Marie Kondo's The Life-Changing Magic of Tidying Up and Nahoko Uehashi's The Beast Player
"A long-needed succinct, comprehensive, and easily understood guide to the mores of Japan."
-Paul Christie, CEO, Walk Japan
"A thoroughly 'user friendly' guide for businessmen and vacationers to the common courtesy, acceptable behaviors, and expected manners that are essential for any visitor to Japan. You'll gain the respect of your hosts and in the end get even better service and enjoyment during your travels."
-Midwest Book Review
"Sixteen years of writing on the country have honed her take on the subject, and it is in her experience as a writer and an observer that her strengths lie."
-Kyoto Journal
"In my 60-plus years of attempting to describe what it means to be Japanese and how to interact effectively with them, I found Amy Chavez's book . . . the most novel, the most fascinating, and one of the most insightful descriptions of the Japanese character"
-Boye Lafayette De Mente, author of 30+ pioneer books on Japan








