Andrew Burn, David Parker

Analysing Media Texts (eBook, PDF)

• Format: PDF

Produktbeschreibung

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 104
• Erscheinungstermin: 1. Dezember 2003
• Englisch
• ISBN-13: 9781441169419
• Artikelnr.: 38442887

Autorenporträt

Dr Burn is a lecturer in Media Education at IOE, UCL's Faculty of Education and Society, University College London, UK.

Inhaltsangabe

1) Introduction
What is multimodality theory?
A funtional theory
Why is modality of interest in research? 2) The scater and the old man
Multimodal design and moving image production
Skateboarding documentary video: discourse
Design and production
Leo and the Old Man: the kineikonic and its subsidiary modes 3) Chocolate politics: analysing websites
The websties
Organisation: the design of learning
Orientation: teaching and selling 4) Returning to Hogwarts: the modality of computer games
From cut scene to gameplay
the player
avatar link
Sensory modality
Technological modality
the modality of children's games 5) Transforming Hannibal: interview data and textual analysis
How can multimodal analysis be employed in the study of audiences?
Chris and Hannibal 6) Conclusion