Deirdre K. Breakenridge

Answers for Ethical Marketers (eBook, PDF)

A Guide to Good Practice in Business Communication

• Format: PDF

Produktbeschreibung

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct.

This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested.

This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author's 30 years of experience as well as the thought leaders featured in this book.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 182
• Erscheinungstermin: 21. April 2021
• Englisch
• ISBN-13: 9781000376999
• Artikelnr.: 61314692

Autorenporträt

Deirdre K. Breakenridge is an author, entrepreneur and CEO at Pure Performance Communications. As a 30-year veteran in PR, marketing, and branding, she has worked with senior leaders at Fortune 500 companies.

Inhaltsangabe

Acknowledgements
Author Biography
Foreword
Introduction The Journey to Ethics: A Personal Choice & Professional Practice
Chapter 1 Learning the Essentials & the Overarching Ethical Lessons
Chapter 2 Applying Ethics Through All of Your Media Channels
Chapter 3 Using Your Ethics in Cause Marketing
Chapter 4 Taking Ethics to Media Interviews and Appearances
Chapter 5 Filtering Ethics Through Your Organization
Chapter 6 Learning Ethics from a Mentor
Chapter 7 Being a Leader Means Being an Ethical Role Model
Chapter 8 Embracing the Ethical Lessons