Competitiveness has become a major global issue, deeply affecting it, just like social media and climate change. Politicians, businesspeople, and the media are using the term with increasing interest and frequency. What does competitiveness mean? And how does it affect our lives? This book goes beyond academic analysis, examining the presence and impact of competitiveness in everyday life. What questions will the reader find answers to here? Some relate to competitiveness itself (Can a boring person be competitive?), while others answer questions about leadership (Is failure the price of success?), society (Do we work too much?), the world around us (What is the true value of things?), and finally, about individual social identity (Are you indispensable?). The author has been careful to present his ideas in an engaging style, free of boring technical jargon, so that it will delight even the non-specialist reader and facilitate their understanding of the content. He also addresses two main questions: To what extent does competitiveness affect my life and happiness? What can I do to develop my competitiveness? The book's author is Stéphane Garelli, founder and professor of the International Competitiveness Centre (IMD), one of the world's leading business centres, as well as at the University of Lausanne. Garelli is the foremost authority on global competitiveness and a pioneer in this new economic field. He has previously held the positions of Managing Director of both the World Economic Forum and the Annual Davos Conferences, Chairman of the Sandoz Financial and Banking Holding Company (FF), and currently Editor-in-Chief of the Swiss newspaper Le Temps. He is a member of the International Olympic Committee for Sustainability and Heritage, as well as of numerous international institutes and universities. He recently won election to the Constitutional Assembly of his local state in Switzerland. garelli.ch.
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