In addition to his talent on the course, Palmer was a brilliant entrepreneur off it, and one of the first athletes to create his own successful marketing brand. Forging an alliance with sports agent Mark McCormack, Palmer parlayed his popularity into lucrative deals and helped pave the way for the multimillion-dollar contracts that have become standard for stars across all sports. But beyond his business acumen, Palmer was always a larger-than-life character, and Arnie recounts a host of unforgettable anecdotes from a long life in the spotlight.
Tom Callahan knew Palmer well for many years and now pays tribute to this golfing icon. Filled with great stories from the key people in Palmer's life, Arnie is an entertaining and illuminating portrait of a remarkable man and his extraordinary legacy.
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