Carla Walter

Arts Management (eBook, PDF)

An entrepreneurial approach

• Format: PDF

Produktbeschreibung

Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market. While the book does include the background necessary for understanding the global arts marketplace, it assumes that cultural fine arts come to fruition through entrepreneurial processes, and that cultural fine arts organizations have to be entrepreneurial to thrive. Many cases and examples of successful arts organizations from the Unites States and abroad appear in every chapter. A singular strength of Arts Management is the author's skilful use of in-text tools to facilitate reader interest and engagement. These include learning objectives, chapter summaries, discussion questions and exercises, case studies, and numerous examples and cultural spotlights. Online instructor's materials with PowerPoints are available to adopters.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 458
• Erscheinungstermin: 22. Mai 2015
• Englisch
• ISBN-13: 9781317499343
• Artikelnr.: 49352555

Autorenporträt

Carla Walter is an Associate Professor of marketing at California Lutheran University, USA.

Inhaltsangabe

Part I: Understanding the Cultural Fine Arts 1. The Business of Arts and
Culture 2. Studies in Culture 3. The Anthropology and Spirituality of
Consumption 4. The Economics of Tangible and Intangible Fine Arts Part II:
Entrepreneurial Development 5. The Cultural Arts in Entrepreneurial Process
6. Conumer Behavior in the Cultural Arts 7. Marketing Research Part III:
Management and Processes 8. The Cultural Arts Organization as a Service 9.
Cultural Arts Organizations and their Management 10. Copyrights,
Intellectual Property, Cultural Policy and Legality in Arts Organizations
11. Technology and the Culturepreneurial Organization Part IV: Growth and
Successions 12. Fundraising and Development for the Cultureprenurial
Organization 13. Finance Management and Investing in the Cultural Arts
Organization 14. Succession Planning for the Cultural Fine Arts
Organization Part V: Cases