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  • Format: ePub

The book is a differentiated biography of former Indian skipper M S Dhoni that celebrates the total journey of the individual as a cricketer through various assorted articles that have been meticulously curated by the author. The author further draws marketing parallels in this book as he compares to Dhoni with a brand that has an inspiring and engaging story to tell and that needs to be shared. Although there are a number of biographies on Dhoni in the market, this book is very different in its approach and treatment and it surely reflects the unputdownable fan spirit of the author for the…mehr

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  • Größe: 2.29MB
Produktbeschreibung
The book is a differentiated biography of former Indian skipper M S Dhoni that celebrates the total journey of the individual as a cricketer through various assorted articles that have been meticulously curated by the author. The author further draws marketing parallels in this book as he compares to Dhoni with a brand that has an inspiring and engaging story to tell and that needs to be shared. Although there are a number of biographies on Dhoni in the market, this book is very different in its approach and treatment and it surely reflects the unputdownable fan spirit of the author for the man who is the cynosure of this book. A truly interesting read for anyone who loves the game of cricket and has been mesmerized by Dhoni's aura time and again on and off the field.

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Autorenporträt
Dr Kisholoy Roy is a PhD in Management from IIT(ISM) Dhanbad. He is an Accredited Management Teacher certified by AIMA, New Delhi. Dr Roy has been teaching various subjects of Marketing at the post graduate level for several years now. Apart from teaching, Dr Roy has authored several books not just in the area of Management but fictions, non-fictions and poetry. Among his non-fictions, cricket happens to be his favorite subject and his two books viz. Czars of the East and 11.03.2001-15.03.2001 are both books that pay rich tributes to two champion players of the game from the Eastern province of the country - Sourav Ganguly and Mahendra Singh Dhoni. This is his third non-fiction dedicated to cricket - the unputdownable game of glorious uncertainties.