#Barbie and Social Media (eBook, PDF)

Digital Discourses and Mattel's Celebrity Doll
Redaktion: Hains, Rebecca C.; Aguiló-Pérez, Emily R.

• Format: PDF

Produktbeschreibung

#Barbie and Social Media delves into Barbie's transformation from doll to global cultural icon-one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel's strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie's identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.

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Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 238
• Erscheinungstermin: 30. September 2025
• Englisch
• ISBN-13: 9783031956119
• Artikelnr.: 75557186

Autorenporträt

Rebecca C. Hains is a professor of Media & Communication at Salem State University, USA. She is an author and co-editor of numerous books and articles on children’s media culture, including Growing Up With Girl Power: Girlhood on Screen and in Everyday Life (2012); The Princess Problem  (2014); Cultural Studies of LEGO: More than Just Bricks (2019); and  Supernatural Youth in Media (2025).   Emily R. Aguiló-Pérez is a professor of English (Youth Literatures & Cultures) at West Chester University of Pennsylvania, USA.  She has authored and co-edited numerous books and articles, including An American Icon in Puerto Rico: Barbie, Girlhood, and Colonialism at Play (2022);  Islas Lectoras: Bibliografía infantil puertorriqueña (2023); and The Cultural Legacy of Disney: A Century of Magic (2024).  

Inhaltsangabe

.- 1. Barbie and Digital Discourse: Brand, Identity, and Resistance in a Networked World Rebecca C. Hains and Emily R. Aguiló-Pérez.- Part I: Social Media Influencing and Barbie.- 2. She s Everything : Mattel s Re-branded Barbie Vlogger as Can-Do Girl Influencer Brilynn Janckila.- 3. She Can Be President: Exploring #Barbieforpresident s Social Media Campaign and Her Electability with Millennial Moms Andrea E. Hall & Lauren D. Furey.- 4. Barbie: The Original Brand Activist Andrea Bennet & Fernanda Muniz.- Part II: Digital Discourses about Barbie.- 5. There s Something about Midge: (Mis)remembering Pregnant Doll Controversies Online Hannah Maitland.- 6. #Barbiecore: The Cruel(?) Optimism of Postfeminist Nostalgia Jennifer Dawn Whitney.- 7. Barbie s Brazilian Parody: Deconstructing the Image of Mattel s Perfect Doll Petronilio Filipe-Ferreira, Vírnia Martins, and Giselly Martins da Horta.- Part III: Negotiating Identity in Digital Culture with Barbie.- 8. Reclaiming our Childhoods: Black Women s Engagement in Digital Black Barbie Doll Play Lakisha Odlum.- 9. Drag Queen Barbie as Influencer: Gender Expression and Drag Performance on Social Media Cecilia Cerja.- 10. #PlasticReligion: Barbie as a Religious Avatar on Social Media Emily R. Aguiló-Pérez, Emma Cieslik, and Mackenzie Taylo.