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  • Format: ePub

How did an inexperienced shepherd boy defeat a giant, veteran warrior with superior weapons? How did Bill Gates, a twenty something Harvard dropout, best his rivals in the software industry? How did a young Rupert Murdock outbid his competitor with only half the resources to launch his career as a media kingpin? What enabled Lee Iacocca to take a company on the brink of ruin to solvancy in a few short years? The answer isn't much different than what allowed David to defeat Goliath over 3,000 years ago in ancient Israel.
Nearly 80% of businesses fail in the first four years. A great many of
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Produktbeschreibung
How did an inexperienced shepherd boy defeat a giant, veteran warrior with superior weapons? How did Bill Gates, a twenty something Harvard dropout, best his rivals in the software industry? How did a young Rupert Murdock outbid his competitor with only half the resources to launch his career as a media kingpin? What enabled Lee Iacocca to take a company on the brink of ruin to solvancy in a few short years? The answer isn't much different than what allowed David to defeat Goliath over 3,000 years ago in ancient Israel.

Nearly 80% of businesses fail in the first four years. A great many of these failures are due to corporate competition. Does it have to be this way? Is there some way their little guy can win over their giant adversaries? Entrepreneur and author Daniel L. Lowery says the answer is "Yes! Yes! Yes!" His book, "Battling The Corporate Giants: The Ultimate David and Goliath Story" taps the timeless wisdom of the bible's most famous underdog and shows entrepreneurs how to apply it to their businesses. He spent over seven years researching the greatest underdog sales techniques in history.

Readers will learn how to baffle opponents with different weapons, diversions and quick responses. They will outsmart by turning their rivals strength into weakness, taking the least expected route or calling the shots. They will also learn to avoid corporate traps such as attritional battles, monopolies and abitration to name just a few.

Everyone is an underdog at some point in their career. When you find yourself in that role make the most of it by using the secrets of David, the world's most famous underdog, and start winning today.


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Autorenporträt
ABOUT THE AUTHOR: Daniel L. Lowery writes books that challenge the status quo. While looking for solutions to his own David and Goliath struggle, Lowery noticed very few management books geared to the independent business owner. CEO's, vice-presidents and other executives could draw on the acumen of Churchill, Robert E. Lee, Sun-Tzu and a host of other historical figures for their problems, but the issues of the smaller entrepreneur were scarcely mentioned. Puzzled by the lack of material on this subject, Lowery spent the next seven years researching the best methods for smaller businesses to compete against their giant adversaries. From that research came Battling The Corporate Giants: The Ultimate David and Goliath Story: a book truly written from the trenches of corporate warfare.
Recently Lowery has spoofed the Creationist movement with Paradox Lost. A book that evokes such literary masterpieces as Paradise Lost, The Divine Comedy, Faust and more to satirize the false idol of Intelligent Design.
Now Lowery explores the narcissistic world of contemporary romance with his provocative collection of short stories and poetry, The Reflections of a Narcissist. A book that holds a mirror up to modern love and reveals a society laughing at its own narcissism.
Daniel L. Lowery resides in Ramona, California with his wife Claudia, son Ryan and daughter Larissa. He is always looking for a good opportunity.