Steve Kaplan

Be the Elephant (eBook, ePUB)

Build a Bigger, Better Business

• Format: ePub

Produktbeschreibung

In business, there's no standing still. The trick is to become an elephant-big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market-and smart enough to avoid the pitfalls of growth. With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox. Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth-grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP-unique selling proposition-to avoiding the Five Killer Mistakes that can ruin a company. And from there, how to go forth and Be the Elephant

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Produktdetails

• Verlag: Workman Publishing Company
• Erscheinungstermin: 1. Februar 2007
• Englisch
• ISBN-13: 9780761153788
• Artikelnr.: 37826585

Autorenporträt

Steve Kaplan is a serial entrepreneur and author of the national bestsellers Bag the Elephant! and Be the Elephant. He currently spends his time helping businesses and sales professionals grow. He is a highly sought-after public speaker and business consultant who has appeared on a variety of national media. His website is www.stevekaplanlive.com.