Drawing on years of branding expertise and psychological insight, Shand reveals the secrets behind the world's most talked-about brands-the ones people share, celebrate, and stay loyal to. From crafting your brand voice to creating experiences that resonate on an emotional level, this book shows you how to turn your audience into a devoted community of advocates.
Whether you're a founder, creative, or marketer, this is your blueprint for transforming your brand from forgettable to unforgettable-from overlooked to irresistible.
It's time to build the brand people can't stop talking about-and the one you were meant to create.
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