This new edition of Behavioural Economics and Finance is a thorough extension of the first edition, including updates to the key chapters on prospect theory; heuristics and bias; time and planning; sociality and identity; bad habits; personality, moods and emotions; behavioural macroeconomics; and well-being and happiness. It also includes a number of new chapters dedicated to the themes of incentives and motivations, behavioural public policy and emotional trading. Using pedagogical features such as chapter summaries and revision questions to enhance reader engagement, this text successfully blends economic theories with cutting-edge multidisciplinary insights.
This second edition will be indispensable to anyone interested in how behavioural economics and finance can inform our understanding of consumers' and businesses' decisions and choices. It will appeal especially to undergraduate and graduate students but also to academic researchers, public policy-makers and anyone interested in deepening their understanding of how economics, psychology and sociology interact in driving our everyday decision-making.
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"This book introduces the reader to some of the key concepts and insights from the rich, interdisciplinary approach to real world decision-making of behavioural economics ... and behavioural finance. [...] Each theme is explored theoretically and illustrated with recent findings from experimental and neuroeconomics research.", Lucia A. Reisch, Journal of Consumer Policy, 2014
"This book introduces the reader to some of the key concepts and insights from the rich, interdisciplinary approach to real world decision-making of behavioural economics ... and behavioural finance. [...] Each theme is explored theoretically and illustrated with recent findings from experimental and neuroeconomics research.", Lucia A. Reisch, Journal of Consumer Policy, 2014