- aspects of male beauty, from Ancient Greek ideals to how it is visualized throughout history in art
- the vision of "the ideal male," along with sexual connotations, in advertisements for clothing, cologne, sunglasses, automobiles, and shaving products
- the emphasis of strong, well-built males and their bodies in movies, music videos, and literature
- how men alter their bodies by dieting and cosmetic surgery to achieve the look found in advertisements
- today's growing numbers of male eating disorders caused by the notion that only good-looking, muscular men are acceptable
- reasons behind the exploitation of the male body and the double standards for male beauty found within gay male communities
- how advertisers and authors faithfully follow the "bigger is better" theory--from pectoral and bicep muscles to penis sizeRecognizing how society has created and changed the appearance of the ideal male, this text explains to you the danger men of all ages face who feel they need to be physically handsome to be desirable. From Behold the Man, you'll learn about the real messages of advertising and media, the problems they cause, and that true self-worth cannot be measured by physical attributes.
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