Mark Howard Jones

Beliefonomics (eBook, ePUB)

Realise the true value of your brand story

• Format: ePub

Produktbeschreibung

Beliefonomics is a deliberate contraction of belief and economics. It is a world-first proven model for CEOs, CMOs and brand managers to realise the true value of the ancient practice of storytelling to change customer beliefs and behaviour. Mark uses a masterful mix of personal anecdotes, well-known models, films and brands, to introduce his Beliefonomics model that stands out for its sophistication and simplicity in empowering brands to truly connect with their humanity and purpose to engage the hearts and minds of customers.

5-star reviews of Beliefonomics from global business leaders include:

"Mark's groundbreaking approach to storytelling helped us realise the significance of belief systems and ensuring they remain at the centre of our marketing and communications, I have o doubt Beliefonomics will inspire many more orgaisations like ours."

- Darlene White, Brand and Communications Manager, UniSuper

"This is truly groundbreaking work. Mark's deep understanding of storytelling, marketing and the media sets Beliefonomics apart as a book that will not just inspire, but change organisations around the world."

- Michael McQueen, multi-award winning speaker, trend forecaster and bestselling author

"Great storytelling has always felt hit and miss. Until now. Beliefonomics is a big idea you can't ignore."

- Deepak Ramanathan, Global Marketing Executive, Google, Twitter and IBM alumni

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Produktdetails

• Verlag: Beliefonomics Pty Ltd
• Seitenzahl: 160
• Erscheinungstermin: 19. März 2020
• Englisch
• ISBN-13: 9780648786719
• Artikelnr.: 58848042

Autorenporträt

Mark Jones believes those who tell the stories change the world: "It is my destiny to share Beliefonomics with leaders like you who are prepared to dig deeper, ask uncomfortable questions, try something new and use their own big story to change the world," he said. Mark has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker. He's interviewed thousands of CEOs, politicians and business leaders around the world. Iconic clients include Coca-Cola, Microsoft, Google, Telstra, Adobe, KitchenAid, and Fairfax Media. Since founding Beliefonomics, Mark has consulted to communications and marketing agencies from the PROI Worldwide network in the United States, Europe and Asia-Pacific. Mark has captivated audiences around the world with his enthusiasm and thought leadership in storytelling, marketing and brand strategy. Together with his wife, Heather Jones, he established and leads one of Australia's leading integrated marketing communications and brand storytelling agencies, Filtered Media. Visit Mark's website at markhjones.net. For more information about Filtered Media, visit filteredmedia.com.au