By delving into historical cases and psychological perspectives, the book illustrates how fear has shaped decisions and behaviour, highlighting its impact on public policy and personal relationships. It also offers strategies for transforming fear from an overwhelming paralysis to a motivating force for innovation and personal growth.
With an accessible and scientifically rigorous approach, this book is essential for those interested in understanding and redirecting one of the most powerful and pervasive emotions of our species towards human well-being and progress.
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