In today's business world, surveys are everywhere, but customer trust remains fragile. Metrics flood dashboards, yet teams still ask, "What do we do with this?" Beyond Satisfaction by Dr. Saifuddin Kapasi is a practical guide for leaders ready to move beyond chasing scores to building lasting trust. With over 30 years of experience, Dr. Kapasi shows how customer experience must become a culture, not just a function. This book offers proven frameworks, a fresh perspective on NPS, and strategies to align roles, structures, and rewards with customer-centric values. It's not about service-it's about leading with trust at the heart of everything.
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