Grounded in the latest research, the book focuses on the impact of biases as they are manifested in everyday life. The first three chapters look at the reality of bias, how it develops, and how it is then reinforced by four forces - politics, business, religion, and social media. From this point it moves to explore the impact of bias across ten different areas, and, for each, it encourages discussion and debate as to the reality of impact. It asks the reader to consider the possibility that they are personally impacted by unconscious and conscious biases.
The final two chapters then draw everything together, challenging the reader to realistically assess the reality of both unconscious and conscious biases in their life before moving to provide guidelines as to how biases can be managed. The point is made that behavioural change as a result of this self-examination is optional - it is a personal decision.
This book is suitable for all persons concerned about the impact of bias and, particularly, students of management, leadership, HRM, diversity and decision making.
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