Atal Malviya, Mike Malmgren

Big Data for Managers (eBook, PDF)

Creating Value

• Format: PDF

Produktbeschreibung

In today's fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data, which includes structured, unstructured and hybrid structured data. However, Big Data is of limited value unless insightful information can be extracted from the sources of data.

The solution is Big Data analytics, and how managers and executives can capture value from this vast resource of information and insights. This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyze data, and produce meaningful analytics to make informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.

The authors provide multiple case studies on global industries and business units, chapter summaries and discussion questions for the reader to consider and explore. Big Data for Managers also presents small cases and challenges for the reader to work on - making this a thorough and practical guide for students and managers.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 174
• Erscheinungstermin: 7. Dezember 2018
• Englisch
• ISBN-13: 9780429952616
• Artikelnr.: 54792311

Autorenporträt

Atal Malviya is CEO at Spark10 and Adjunct Faculty at Ashridge Executive Education at Hult International Business School, UK. He serves on the boards of many public and private companies. A passionate innovator, he writes and speaks about Entrepreneurship, Start-up Investing, Creating Value, Big Data, Blockchain, Machine Learning and Artificial Intelligence. Atal has an MBA from Ashridge Business School and MS Computer Science from India.

Dr Mike Malmgren is Associate Professor at Ashridge Executive Education at Hult International Business School, UK and at Linköping University, Sweden. His interest is strategy innovation and how companies can create value. In addition, Mike has extensive experience as Managing Director for several technology companies in Sweden, the US, Australia and the UK.

Inhaltsangabe

Table of Contents
Dedication
Acknowledgements
Foreword by Tom Davenport
Chapter 1 - Introduction
For Practicing Manager
A Non-technical book
Structure of the book
Chapter 2 - Big Data Revolution
Data driven decisions and value creation
History of Data and Big Data
Data and Analysis
Data Analysis and Statistics
Data Analysis and Computing
Google Web Search
Big Data Analysis on the Cloud
Structured Data
Unstructured Data
Big Data
Summary
Chapter 3 - Creating Value from Big Data
Value Drivers in commercial organizations
Market Value and Non-Financial Values
Investments where Big Data can create value
Summary
Chapter 4 - Big Data Techniques and Solutions
Big Data Analytics
Data Analytics Techniques
Summary
Chapter 5 - Introducing the Model - Design and Implementation
C-ADAPT model of Big Data value creation
C-ADAPT Worksheet
Summary
Chapter 6 - Big Data Case Studies
Ooredoo (formerly Qtel)
Domino's pizza
Leading Antivirus Company
Gate Gourmet
Tesco
Delta Airlines
Intel
TXU Energy
OmedaRx
John Deere
Airbnb
Walmart
Huffington Post
Summary
Chapter 7 - What Practitioners Say?
Big Data is Important - very important!
Key value from Big Data
Challenges in implementing Big Data projects
Summary
Chapter 8 - Conclusion and Discussion
References
Index.