Pierce's published findings alert the firm responsible for the violent game of product placement. They respond with threats and power against the professor's family, students and journalists, as the company seeks to hide the truth that some of the biggest recent tragedies weren't accidents at all, but perfectly executed campaigns designed to sell, distract, and control.
As assassins close in and reputations burn, unlikely allies must decide whether truth itself can survive in a world where stories are weapons, and everyone, everywhere, is already... branded.
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