Branding Queens (eBook, ePUB) - Rozdeba, Kim
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Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by millions of customers worldwide. Building a brand isn't easy. Establishing an iconic brand is one in a million. Add the fact of being a woman in an unfortunately still male-dominated business world, and you'd think it was almost impossible. Branding Queens celebrates the branding accomplishments of these self-made women who persevered in a man's world to create an enduring brand dynasty.
Brandin Queens focuses on five cosmetics and beauty brands, four…mehr

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Produktbeschreibung
Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by millions of customers worldwide. Building a brand isn't easy. Establishing an iconic brand is one in a million. Add the fact of being a woman in an unfortunately still male-dominated business world, and you'd think it was almost impossible. Branding Queens celebrates the branding accomplishments of these self-made women who persevered in a man's world to create an enduring brand dynasty.

Brandin Queens focuses on five cosmetics and beauty brands, four women apparel innovators, three media moguls, three manufacturers of vacuum cleaners, airplanes, and toys, two bakers, one winemaker, one direct marketer, and a real queen.

Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. You will learn how these women marketed hope, health, dignity, confidence, beauty, empowerment, and happiness through their products and services. To help uncover the secrets to these women's success, Kim assesses how the branding queens approached each of five branding components-Commitment, Construct, Community, Content, and Consistency (the 5 C's).

These women lived life to its fullest by following their passions and purpose. Their stories are just as big as their brands. Branding Queens will inspire you, empower you, and encourage your entrepreneurial spirit.

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Autorenporträt
Kim Derrick Rozdeba is passionate about building strong brands and is an avid blog writer on the topic. One day it occurred to him how little was written about branding from a gender perspective, especially about entrepreneurial women brand leaders. Exploring the idea, he realized this was an untold story of a long list of women he found so inspiring that he decided then and there to make these inspirational women the subject of his first book. When he isn't investigating what makes some brands iconic and others wither away in time, he works in the corporate world supporting a global brand as head of communications and public affairs. He resides in Calgary, Alberta, Canada, with his wife, Brenda, and has three adult children. rozdeba.com