Lewis Evans

Building Success Through Creativity - 10 reasons why businesses can't ignore it in the creative economy (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Every business and organization is born out of a spark of inspiration, a passion, a desire to do something better. That's right-brain, creative thinking. Yet traditional business practices are logical and analytical, which is left-brain, linear thinking. Our education promotes the left-brain approach as being 'serious' and reliable, and it therefore tends to predominate in our work activities, to the exclusion of our intuitive, creative faculties.
However, the creative qualities that give birth to organizations are the most powerful ones to use to sustain and grow it. Every single aspect of businessrelationship dynamics, product development, operational processes, management practices, marketing, emotional/mental health, and customer relationswork better where there is a vibrant creative culture.

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Produktdetails

• Verlag: insideoutmedia
• Erscheinungstermin: 16. Januar 2012
• Englisch
• ISBN-13: 9780987929105
• Artikelnr.: 48577208

Autorenporträt

A prolific artist, writer and inventor,
Lewis Evans currently lives in Vancouver, Canada, with his wife (author and empowerment coach Olga Sheean) and rather a lot of paintings.
In 2009, as the result of a dream, he was inspired to write Hominine, a novel that emerged as a new genrea geo-political thriller with heart and a social conscience.
In fictionalizing tough, real-life issues, political dilemmas and global crises, Evans depicts frighteningly plausible scenarios, while providing refreshingly sane solutions. His second novel is due to be published in 2012.