Michele Levy

Building Your Brand (eBook, ePUB)

A Practical Guide for Nonprofit Organizations

• Format: ePub

Produktbeschreibung

An expert in the field shows nonprofits how to use branding and communications to deliver on their organization's mission. Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand... to have the "right" reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.

Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 134
• Erscheinungstermin: 31. Dezember 2020
• Englisch
• ISBN-13: 9781614486763
• Artikelnr.: 40486966

Autorenporträt

Michele Levy is proud to be a valued and oft-consulted brand therapist for nonprofits. Her work includes research, brand strategy, message development, communications planning and training. She has worked with hundreds of local and national nonprofit organizations, serves as board member for a variety of nonprofit organizations, and has spoken on branding and communications for numerous organizations worldwide.

Inhaltsangabe

Introduction: How and why would you use this book?
Chapter 1: First things first: What exactly IS a brand?
Chapter 2: Start smart: Identifying your unique brand opportunity.
Chapter 3: Lay the foundation: Weaving an engaging story.
Chapter 4: Make it look good: Building a high impact visual identity.
Chapter 5: Everyone on the bus now: Defining and instilling the appropriate
brand behaviors.
Chapter 6: Go tell it on the mountain: Developing an integrated marketing
communications plan.
Chapter 7: How to know if it’s working: Measuring and reporting on progress
against goals.
Chapter 8: Brand never sleeps: The ongoing care and feeding of your brand
Chapter 9: Need help? When and how to use a consultant.
Chapter 10: What’s in a name?