All triumphant direct mail advertisements "talk" to the possibility by making a picture in the psyche of the peruser. They set "the scene" by speaking to a longing or need; and afterward they stream easily into the "visionary" some portion of the attempt to seal the deal by depicting exhaustively how "great" life will be and, how "acceptable" the possibility will feel after he's bought your item. This is the "body or guts" of a direct mail advertisement.
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