Drawing from personal experience and extensive consultation work, Chukwudebelu demonstrates why treating a new venture like an established business can lead to failure. The book provides actionable strategies for nurturing a business through its most vulnerable stage, offering insights on resource allocation, decision-making, and growth expectations.
This first installment in a four-part series focuses on the crucial survival stage, helping entrepreneurs build a strong foundation for future growth. With practical examples, reflective questions, and clear guidance, readers learn to navigate common pitfalls and create an environment where their business can thrive.
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