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Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational…mehr
Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright lawsSummary of the Music Modernization ActUpdates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brandsNew interviews with industry professionals, including managers, producers, and agentsNew stories paralleling current events and industry happeningsUpdated business resources, industry contacts, and URLs
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Autorenporträt
Bobby Borg is an Assistant Professor of Practice at the University of Southern California's Thornton School of Music. He is the author of four widely read books on the music industry and the founder of Bobby Borg Consulting, where he coaches rising music industry professionals.
Inhaltsangabe
Contents Foreword by Michael Garcia, Chair of Music Industry, University of Southern California Welcome Fam-both New and Existing. Here's What's Updated and Improved Preface Acknowledgments Part 1: Career Execution 1.Pursuing a Career in the New Music Industry: 16 Tips (and then Some) for Career Success Q&A with Michael Levine: Attributes of The Super Successful Part 2: Business Relationships 2.Band Membership, Part 1: Formation and Self-Management How and Where to Look for Musicians Criteria for Choosing Band Members The Day-to-Day Operating Rules of the Band 3.Band Membership, Part 2: Partnerships, Trademarks, and Business Entities Band Membership Agreements Q&A Jeff Cohen: Trademarks, Business Entities and More 4.Contract Employment or Self-Employment, Part 1:Gigs and Unions Getting the Gig: How to Be a "Working" Musician Seeking Fair Treatment and Guidance via the AFM Seeking Fair Treatment and Guidance via SAG-AFTRA 5.Contract Employment or Self-Employment, Part 2: Employment Agreements and Negotiations Working for Employers with Limited Budgets Working for Employers with Larger Budgets Working for Employers Who Offer a Salary and Percentages 6.Contract Employment or Self-Employment, Part 3: Income Taxes and Insurance Understanding Your Income Taxes: Ten Common Questions Workers' Compensation Insurance The IRS: Qualifications for Employment 7.Solo Artist and Employer: Pros, Cons, and Responsibilities The Advantages of Going Solo The Disadvantages of Going Solo Leaving Member Clauses: The Record Company's Rights to Solo Artists The Business and Legal Responsibilities of Solo Artists Q&A with Justin Paul: Solo Artists and DJ Entrepreneurs Part 3: Pro Teams 8.Entertainment Attorneys: What They Do and What They Cost You The Role of an Attorney in Your Career Hiring Your Attorney Attorney Fee Structures Getting The Most Out of Your Attorney A Conflict of Interest Changing Your Legal Representation DIY Spotlight: Low- To No-Budget Tips For Handling Legal Matters 9.Personal Managers: Roles, Options, and Agreements The Role of a Personal Manager in Your Career Management Options Management Agreements DIY Spotlight: Self-Management Checklist For Fledgling Artists Q&A With Michael Kaminsky: The Future State Of Management 10. Business Managers: Bills, Investments and More The Role of a Business Manager in Your Career Hiring Your Business Manager Important Terms of Your Agreement DIY Spotlight: Self-managing Your Finances and Your Life 11. Talent Agents: Work, Scope, and Contracts The Role of an Agent in Your Career Hiring Your Agent Terms of the Agreement DIY Spotlight: Methods For Being Your Own Booking Agent Q&A With John Pantle: Words From A Seasoned Agent 12. Record Producers: Creativity, Budgets, and Fee Structures The Role of a Record Producer in Your Career When and How a Producer May First Get Involved Additional Responsibilities of the Record Producer Hiring a Record Producer The Record Producer's Compensation Structure DIY Spotlight: Examples of How DIY Artists Pay their Producer Part 4: Deals and Dollars 13. Making and Selling Records, Part 1: Types of Record Deals and Companies Do-It-Yourself Recording Companies Independent Labels Production Companies Major Labels Q&A with Tim Yasui: The Future and Relevance of Labels 14. Making and Selling Records, Part 2: Key Deal Issues in Recording Contracts Issue #1: Who Is the Label? Issue #2: How Much Will I Get to Make My Record? Issue #3: Can I Make the Record I Want to Make? Issue #4: How Do I Know They'll Release My Record? Issue #5: Will I Get Guaranteed Marketing Support? Issue #6: Do I Have a Say in How the Masters Will Be Exploited? Issue #7: Artist Royalties: Will I Ever Make Money from the Label? Issue #8: Controlled Composition Clauses Issue #9: 360 Rights in Deals Issue #10: How Many Records (Or Singles) and for How Long Is the Deal? Issue #11: Can I Record Other Projects? Issue #12: Everything Else Artists Should Be Concerned About Issue #13: What Does the Label of the Future Look Like? DIY Spotlight: How To Start And Run Your Own Record Label 15. Music Publishing, Part 1: Copyright Essentials Copyright: Definition, Formation, and Benefit Copyright and Work Made for Hire Compulsory Licensing for Songs on Records Copyright and Joint Works (aka Collaborations) Duration of Copyright 16. Music Publishing, Part 2: Even More Copyright Essentials Copyright Registration The Copyright Notice Copyright Infringement More on Copyright: Sound Recordings Are Copyrights, Too Q&A with Steve Winogradsky: Foreign Copyright Q&A With Michael Eames: The Music Modernization Act 17. Music Publishing, Part 3: Income Streams-Mechanicals and Performances Shares of the Publishing Pie Types of Publishing Income Mechanical Royalties Performance Royalties 18. Music Publishing, Part 4: Income Streams-Synchronization and Print Synchronization Fees Print Royalties 19. Music Publishing, Part 5: Sources of Income Streams- Electronic Transmissions and Foreign Subpublishing What Are Electronic Transmissions? Foreign Sub-publishing Income What Is Foreign Subpublishing Income? Bonus Section: Subpublishing And the Mighty Subpublishers 20. Music Publishing, Part 6: Publishing Companies and Types of Deals What Established Music Publishers Can Do for Your Career Types of Publishing Deals Other Contract Deal Points Q&A with Neil Gillis: DIY-Level Synch Exploitation 21. Music Publishing, Part 7: DIY Publishing: Starting Your Own Company Step 1: Affiliate with ASCAP or BMI Step 2: File a DBA (Doing Business As) Step 3: Register with the Copyright Office Step 4: Prepare to Collect Royalties DIY Spotlight: How to Pitch Your Music in Film, TV and Games 22. Live Performing and Touring, Part 1:Purpose and Opportunity When and Why to Perform Live and Tour DIY Spotlight: How and Where to Get Gigs: 9 Tips to Consider Q&A with Chris Arnstein: The Realities of Live Performing Q&A Bonus With Kevin Lyman: Music Festivals and DIY Musicians 23.Live Performing and Touring, Part 2: Deals, Negotiations, and Contracts How You're Paid for Live Performance Deals How Live Performance Deals Are Negotiated Live Performance Contracts and Riders 24.Merchandising, Part 1: Rights, Types, and Companies Merchandising Rights Grants of Rights Merchandising Companies Types of Merchandising Deals 25. Merchandising, Part 2: Contract Terms for Tour Merchandising Key Touring Terms in Merchandising Contracts 26. Merchandising, Part 3: Retail Deals and Independent Merchandising Key Retail Terms in Merchandising Contracts Q&A with Bob Fierro: DIY Merchandising Q&A Bonus with Dave Cool: DIY "Online" Merchandising Part 5: Future Predictions 27.The Music Business 2030: Future Predictions, Inspirations and Warnings Key Issues of the Future State of The Music Industry Tech Advancements and Music Discovery Deals and Dollars Team-related Issues The Artists View's / Creativity A Global View Touring and Merchandising Wait: A Few More Things to Look Towards! Chapter Review and Discussion Questions Chapter Activity Assignments Midterm Test (Chapters 1-14) Final Test (Chapters 15-27) Index
Contents Foreword by Michael Garcia, Chair of Music Industry, University of Southern California Welcome Fam-both New and Existing. Here's What's Updated and Improved Preface Acknowledgments Part 1: Career Execution 1.Pursuing a Career in the New Music Industry: 16 Tips (and then Some) for Career Success Q&A with Michael Levine: Attributes of The Super Successful Part 2: Business Relationships 2.Band Membership, Part 1: Formation and Self-Management How and Where to Look for Musicians Criteria for Choosing Band Members The Day-to-Day Operating Rules of the Band 3.Band Membership, Part 2: Partnerships, Trademarks, and Business Entities Band Membership Agreements Q&A Jeff Cohen: Trademarks, Business Entities and More 4.Contract Employment or Self-Employment, Part 1:Gigs and Unions Getting the Gig: How to Be a "Working" Musician Seeking Fair Treatment and Guidance via the AFM Seeking Fair Treatment and Guidance via SAG-AFTRA 5.Contract Employment or Self-Employment, Part 2: Employment Agreements and Negotiations Working for Employers with Limited Budgets Working for Employers with Larger Budgets Working for Employers Who Offer a Salary and Percentages 6.Contract Employment or Self-Employment, Part 3: Income Taxes and Insurance Understanding Your Income Taxes: Ten Common Questions Workers' Compensation Insurance The IRS: Qualifications for Employment 7.Solo Artist and Employer: Pros, Cons, and Responsibilities The Advantages of Going Solo The Disadvantages of Going Solo Leaving Member Clauses: The Record Company's Rights to Solo Artists The Business and Legal Responsibilities of Solo Artists Q&A with Justin Paul: Solo Artists and DJ Entrepreneurs Part 3: Pro Teams 8.Entertainment Attorneys: What They Do and What They Cost You The Role of an Attorney in Your Career Hiring Your Attorney Attorney Fee Structures Getting The Most Out of Your Attorney A Conflict of Interest Changing Your Legal Representation DIY Spotlight: Low- To No-Budget Tips For Handling Legal Matters 9.Personal Managers: Roles, Options, and Agreements The Role of a Personal Manager in Your Career Management Options Management Agreements DIY Spotlight: Self-Management Checklist For Fledgling Artists Q&A With Michael Kaminsky: The Future State Of Management 10. Business Managers: Bills, Investments and More The Role of a Business Manager in Your Career Hiring Your Business Manager Important Terms of Your Agreement DIY Spotlight: Self-managing Your Finances and Your Life 11. Talent Agents: Work, Scope, and Contracts The Role of an Agent in Your Career Hiring Your Agent Terms of the Agreement DIY Spotlight: Methods For Being Your Own Booking Agent Q&A With John Pantle: Words From A Seasoned Agent 12. Record Producers: Creativity, Budgets, and Fee Structures The Role of a Record Producer in Your Career When and How a Producer May First Get Involved Additional Responsibilities of the Record Producer Hiring a Record Producer The Record Producer's Compensation Structure DIY Spotlight: Examples of How DIY Artists Pay their Producer Part 4: Deals and Dollars 13. Making and Selling Records, Part 1: Types of Record Deals and Companies Do-It-Yourself Recording Companies Independent Labels Production Companies Major Labels Q&A with Tim Yasui: The Future and Relevance of Labels 14. Making and Selling Records, Part 2: Key Deal Issues in Recording Contracts Issue #1: Who Is the Label? Issue #2: How Much Will I Get to Make My Record? Issue #3: Can I Make the Record I Want to Make? Issue #4: How Do I Know They'll Release My Record? Issue #5: Will I Get Guaranteed Marketing Support? Issue #6: Do I Have a Say in How the Masters Will Be Exploited? Issue #7: Artist Royalties: Will I Ever Make Money from the Label? Issue #8: Controlled Composition Clauses Issue #9: 360 Rights in Deals Issue #10: How Many Records (Or Singles) and for How Long Is the Deal? Issue #11: Can I Record Other Projects? Issue #12: Everything Else Artists Should Be Concerned About Issue #13: What Does the Label of the Future Look Like? DIY Spotlight: How To Start And Run Your Own Record Label 15. Music Publishing, Part 1: Copyright Essentials Copyright: Definition, Formation, and Benefit Copyright and Work Made for Hire Compulsory Licensing for Songs on Records Copyright and Joint Works (aka Collaborations) Duration of Copyright 16. Music Publishing, Part 2: Even More Copyright Essentials Copyright Registration The Copyright Notice Copyright Infringement More on Copyright: Sound Recordings Are Copyrights, Too Q&A with Steve Winogradsky: Foreign Copyright Q&A With Michael Eames: The Music Modernization Act 17. Music Publishing, Part 3: Income Streams-Mechanicals and Performances Shares of the Publishing Pie Types of Publishing Income Mechanical Royalties Performance Royalties 18. Music Publishing, Part 4: Income Streams-Synchronization and Print Synchronization Fees Print Royalties 19. Music Publishing, Part 5: Sources of Income Streams- Electronic Transmissions and Foreign Subpublishing What Are Electronic Transmissions? Foreign Sub-publishing Income What Is Foreign Subpublishing Income? Bonus Section: Subpublishing And the Mighty Subpublishers 20. Music Publishing, Part 6: Publishing Companies and Types of Deals What Established Music Publishers Can Do for Your Career Types of Publishing Deals Other Contract Deal Points Q&A with Neil Gillis: DIY-Level Synch Exploitation 21. Music Publishing, Part 7: DIY Publishing: Starting Your Own Company Step 1: Affiliate with ASCAP or BMI Step 2: File a DBA (Doing Business As) Step 3: Register with the Copyright Office Step 4: Prepare to Collect Royalties DIY Spotlight: How to Pitch Your Music in Film, TV and Games 22. Live Performing and Touring, Part 1:Purpose and Opportunity When and Why to Perform Live and Tour DIY Spotlight: How and Where to Get Gigs: 9 Tips to Consider Q&A with Chris Arnstein: The Realities of Live Performing Q&A Bonus With Kevin Lyman: Music Festivals and DIY Musicians 23.Live Performing and Touring, Part 2: Deals, Negotiations, and Contracts How You're Paid for Live Performance Deals How Live Performance Deals Are Negotiated Live Performance Contracts and Riders 24.Merchandising, Part 1: Rights, Types, and Companies Merchandising Rights Grants of Rights Merchandising Companies Types of Merchandising Deals 25. Merchandising, Part 2: Contract Terms for Tour Merchandising Key Touring Terms in Merchandising Contracts 26. Merchandising, Part 3: Retail Deals and Independent Merchandising Key Retail Terms in Merchandising Contracts Q&A with Bob Fierro: DIY Merchandising Q&A Bonus with Dave Cool: DIY "Online" Merchandising Part 5: Future Predictions 27.The Music Business 2030: Future Predictions, Inspirations and Warnings Key Issues of the Future State of The Music Industry Tech Advancements and Music Discovery Deals and Dollars Team-related Issues The Artists View's / Creativity A Global View Touring and Merchandising Wait: A Few More Things to Look Towards! Chapter Review and Discussion Questions Chapter Activity Assignments Midterm Test (Chapters 1-14) Final Test (Chapters 15-27) Index
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