Christopher Buckingham

Business Planning for Games (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This is a practical guide to help budding entrepreneurs think about various planning aspects of their proposed games business, with a view to growing their businesses and becoming more successful. This book includes customary business plan headings and worksheets where the reader can record their thoughts as they start to articulate the vision behind their game.

This is a fresh pedagogical approach to an established method of teaching entrepreneurship that uses a series of worksheets for readers to dip in and out as their needs require. Designed to help nourish an understanding and appetite for doing more than just creating a product, it will help develop an understanding of the business process with sound ideas and inspirational worksheets.

This book will be of great interest to all students learning about the business of games, as well as budding entrepreneurs looking for guidance on how to begin planning their own games business.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 192
• Erscheinungstermin: 26. Dezember 2023
• Englisch
• ISBN-13: 9781003804673
• Artikelnr.: 69296390

Autorenporträt

Dr Christopher Buckingham teaches research methodologies and methods. His main role as Senior Lecturer at Winchester School of Art (University of Southampton) is teaching on the Global Advertising & Branding (MA). He also helped create and deliver the undergraduate programme Business of Games and related modules on business for the creative industries.

Inhaltsangabe

About the Author. Acknowledgements. Introduction. Chapter 1 Executive
Summary. Chapter 2 Vision. Chapter 3 Mission. Chapter 4 Operations. Chapter
5 Research. Chapter 6 Branding. Chapter 7 Marketing. Chapter 8 Finances.
Level Two. Chapter 9 Introduction. Chapter 10 Worksheet 01: Game. Chapter
11 Worksheet 02: The Opportunity. Chapter 12 Worksheet 03: Goals. Chapter
13 Worksheet 04: Customers. Chapter 14 Worksheet 05: Success. Chapter 15
Worksheet 06: Strategy. Chapter 16 Worksheet 07: Marketing. Chapter 17
Worksheet 08: Resources. Chapter 18 Worksheet 09: Partners. Chapter 19
Worksheet 10: Finance. Chapter 20 Worksheet 11: Operations. Chapter 21
Worksheet 12: Model. Index.