by Hendrik Lim, MBA
In a world where automation and artificial intelligence are redefining the rules of work, one thing remains irreplaceable: the human sense that gives meaning to what we do.
Business Sense DNA explores seven entrepreneurial mindsets that awaken this inner sense the very DNA that makes professionals indispensable, inspired, and alive in what they do.
Drawing from years of real-world leadership, consulting, and business experience, Hendrik Lim invites readers to rediscover the spirit of entrepreneurship inside the corporate world. This book is not about starting a business it's about thinking like a business owner wherever you are.
It's about bridging logic and empathy, efficiency and meaning, system and soul.
Each chapter unfolds a mindset that transforms ordinary work into a living expression of purpose from courage, creativity, and ownership to partnership and value creation.
It is a call for professionals, leaders, and organizations to build a culture where business sense becomes not just a skill, but a way of being.
"AI can calculate, but it cannot care.
Business Sense is what makes us human."
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