of his teens. He leveraged his strength as an Indian seafood manufacturer to carve out a niche for his
company as a ready-to-consume food brand in the US with full-fledged production on American soil.
He also ventured into a wide array of businesses apart from seafood: shipping, airlines, construction,
education and performing arts. From Maldives, through Colombo and Sudan, all the way to New York,
JT has ridden many a tiger by the tail--an eventful journey that has lasted almost fifty years.
By Choice provides a peek into the mind of a brilliant strategist who has an uncanny ability to sniff out the unlikeliest of opportunities. This is the unconventional story of Jose Thomas, which, by his own admission, is as much--if not more--a story of failure as it is of success.
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