Alan Barnard, Chris Parker

Campaign It! (eBook, ePUB)

Achieving Success Through Communication

• Format: ePub

Produktbeschreibung

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.

Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.

Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 240
• Erscheinungstermin: 3. Februar 2012
• Englisch
• ISBN-13: 9780749464219
• Artikelnr.: 38401043

Autorenporträt

Alan Barnard is a world class communications strategist with a vast experience in devising and executing successful landmark campaigns. He made a major impact during his ten years working for the Labour Party and played a pivotal role in their 1997 general election victory. His work as Labour's Director of Campaigns and Elections helped change political campaigning in the United Kingdom. Now, as a founding Director of BBM Campaigns, he is taking campaigning into new territories.

Inhaltsangabe

Introduction
1. Our approach to campaigns and campaigning
2. Cause
3. Recognizing and understanding your audience
4. The narrative
5. Influencing conversations
6. Mapping the campaign
7. Integrating activities
8. !
9. Being a campaigner