Canonical Authors in Consumption Theory (eBook, ePUB)

Redaktion: Askegaard, Soren; Heilbrunn, Benoit

• Format: ePub

Produktbeschreibung

Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by the world's most prominent thought leaders.

This book provides a solid framework for understanding the relevance of these canonical authors in social theory to facilitate analysis of consumer culture, and to act as a comprehensive reference point for consumer researchers, doctoral students and practitioners.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 310
• Erscheinungstermin: 14. Dezember 2017
• Englisch
• ISBN-13: 9781317233961
• Artikelnr.: 50516604

Autorenporträt

Søren Askegaard is Professor of Marketing at the University of Southern Denmark. Benoît Heilbrunn is Professor of Marketing at ESCP Europe, France.